Instructor's Manual to Accompany Quantitative Analysis in Marketing Management
Instructor's Manual to Accompany Quantitative Analysis in Marketing Management

Author: Luiz Moutinho

Publisher: John Wiley & Sons Incorporated

Published: 1998-05-01

Total Pages: 92

ISBN-13: 9780471985389

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Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

Instructor's Manual to Accompany Strategic Marketing Problems
Instructor's Manual to Accompany Strategic Marketing Problems

Author: Roger A. Kerin

Publisher:

Published: 1984

Total Pages: 324

ISBN-13:

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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Catalog of Copyright Entries, Third Series
Catalog of Copyright Entries, Third Series

Author: Library of Congress. Copyright Office

Publisher:

Published: 1976

Total Pages: 1600

ISBN-13:

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The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).