Global Marketing Management

Global Marketing Management

Author: John A. Quelch

Publisher: South-Western

Published: 2006

Total Pages: 696

ISBN-13:

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A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.


Instructor's Manual to Accompany Services Marketing Management

Instructor's Manual to Accompany Services Marketing Management

Author: Kasper

Publisher:

Published: 1999-07-14

Total Pages: 0

ISBN-13: 9780471614289

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Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.