Instructor's Manual for Strategic Marketing Problems
Author: Roger A. Kerin
Publisher:
Published: 2013
Total Pages: 746
ISBN-13: 9780132747271
DOWNLOAD EBOOKRead and Download eBook Full
Author: Roger A. Kerin
Publisher:
Published: 2013
Total Pages: 746
ISBN-13: 9780132747271
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 2009
Total Pages:
ISBN-13: 9780136106777
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1987
Total Pages: 420
ISBN-13:
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1978
Total Pages: 295
ISBN-13: 9780205059812
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1987
Total Pages: 420
ISBN-13: 9780205103348
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher: Allyn & Bacon
Published: 1995
Total Pages: 738
ISBN-13: 9780205161706
DOWNLOAD EBOOKForty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Roger A. Kerin
Publisher:
Published: 1984
Total Pages: 324
ISBN-13:
DOWNLOAD EBOOKForty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Atanu Adhikari
Publisher: Springer
Published: 2017-05-27
Total Pages: 94
ISBN-13: 3319526979
DOWNLOAD EBOOKThis is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: Norman A. P. Govoni
Publisher:
Published: 1977
Total Pages: 100
ISBN-13:
DOWNLOAD EBOOKAuthor: David W. Cravens
Publisher:
Published: 1986
Total Pages: 472
ISBN-13:
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