Instructor's Manual to Accompany Cases in Marketing, Second Edition
Author: Norman Alceo Paul Govoni
Publisher:
Published: 1983
Total Pages: 82
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Norman Alceo Paul Govoni
Publisher:
Published: 1983
Total Pages: 82
ISBN-13:
DOWNLOAD EBOOKAuthor: W. Wayne Talarzyk
Publisher:
Published: 1981
Total Pages: 112
ISBN-13: 9780030581816
DOWNLOAD EBOOKAuthor: Atanu Adhikari
Publisher: Springer
Published: 2017-05-27
Total Pages: 94
ISBN-13: 3319526979
DOWNLOAD EBOOKThis is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author:
Publisher: Haworth Press
Published:
Total Pages: 222
ISBN-13:
DOWNLOAD EBOOKAuthor: W. Wayne Talarzyk
Publisher:
Published: 1983
Total Pages: 237
ISBN-13: 9780030626142
DOWNLOAD EBOOKAuthor: Thomas V. Greer
Publisher:
Published: 1991
Total Pages: 120
ISBN-13: 9780023471360
DOWNLOAD EBOOKAuthor: Lawrence Campbell Lockley
Publisher:
Published: 1964
Total Pages: 192
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas V. Greer
Publisher:
Published: 1975
Total Pages: 58
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas V. Greer
Publisher:
Published: 1979
Total Pages: 69
ISBN-13: 9780023470400
DOWNLOAD EBOOKAuthor: Charles W. Lamb
Publisher:
Published: 1987
Total Pages: 187
ISBN-13: 9780395429112
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