Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Marketing and Advertising in the Age of Social Media
Social Marketing and Advertising in the Age of Social Media

Author: Lukas Parker

Publisher: Edward Elgar Publishing

Published: 2020-11-27

Total Pages: 192

ISBN-13: 1786434679

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This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Influencer Marketing for Brands
Influencer Marketing for Brands

Author: Aron Levin

Publisher: Apress

Published: 2019-11-30

Total Pages: 170

ISBN-13: 1484255038

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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Social Media Marketing 2020
Social Media Marketing 2020

Author: Stephen Johnson

Publisher:

Published: 2020-05-30

Total Pages: 132

ISBN-13:

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If you want to start your journey to social media marketing success, then keep reading.. If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more. In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020. The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy. The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020; Up-to-date information and data on what's working and not on Facebook, Instagram, Youtube and Twitter Clear and precise details and facts on social media marketing. Practical tips you can implement and start using immediately. Ways you can maneuver social media channels to give your brand an edge over competitors. The ultimate strategies for building up engagement on your social media pages. A detailed step-by-step guide to advertising successfully on each different social media channels. And much more! With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue! Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!

New Media and Visual Communication in Social Networks
New Media and Visual Communication in Social Networks

Author: K?r, Serpil

Publisher: IGI Global

Published: 2019-08-30

Total Pages: 369

ISBN-13: 1799810453

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Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Social Media Marketing Workbook 2019
Social Media Marketing Workbook 2019

Author: Adam Schaffner

Publisher: Independently Published

Published: 2019-05-15

Total Pages: 214

ISBN-13: 9781098814076

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Do you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more professional opportunities? In today's job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. This is an advanced guideto building your personal brand. In this guide, we're going to explain how you can gain exposure through earned media, advertising and a few other strategies. Following the steps in this chapter will give you formulas for creating content that is appealing to your target audience while establishing you as an authority. Learn to market your business and your brand on Facebook, Instagram, YouTube, Twitter and all major social media marketing platforms Find a better job so you can earn more money and be happy to go to work every day Win more clients for your company to increase sales and increase your earnings Land better clients for your company to make your company more efficient Build online communities to further increase professional opportunities Lay the foundation for future success; however you define it Tools and resources that you can use to magnify your presence in the digital sphere If you were building an online presence from scratch today, what are the things would you consider to provide the biggest ROI on your time and money? Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might work for a business that works with other businesses, but it's people working with people and that's what makes business relationships valuable. The purpose of this guide is to cover as much as possible about the process of building a personal brand. Follow steps exactly or use certain information and create your own steps for finding success. If you are you ready to start building your personal brand today... Click "Add to Cart" to receive your book instantly!

Instagram Marketing
Instagram Marketing

Author: David J. Green

Publisher:

Published: 2019-12-10

Total Pages: 242

ISBN-13: 9781989726075

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How is this book different from others? This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.

Social Media Marketing Workbook
Social Media Marketing Workbook

Author: Jason McDonald Ph D

Publisher:

Published: 2019-07-28

Total Pages: 454

ISBN-13: 9781979424998

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Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

Social Media Marketing
Social Media Marketing

Author: Charles Edwards

Publisher:

Published: 2020-08-17

Total Pages: 542

ISBN-13:

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7 Books in 1 Boxset - 2020 EditionIf you want to be successful with Social Media Marketing you will LOVE this collection! Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands. In this collection we examine how organizations and 'digital-entrepreneurs' capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram and Youtube, and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts. Understanding social media is crucial for marketers who will be operating in a digital environment. You will learn how to use social media conversations to inform your decision-making and how to leverage social media to promote your products, services and the brand. Additionally, you will gain an understanding of how social media can be used to achieve specific objectives and to measure the effectiveness of yours efforts. Books Included: 1. Facebook Advertising The Beginner's Guide to Facebook Ads. Learn How to Use Social Media Marketing for Business. 2. YouTube Marketing The Beginner's Guide to YouTube Advertising. Learn the Video Content Marketing Secrets and How to Start a YouTube Channel for Business. 3. Instagram for Business The Beginner's Guide to Instagram Advertising. Learn the Secrets Behind Instagram's Algorithm and Unleash the Power of Your Business. 4. Affiliate Marketing Secrets A Step by Step Guide for Beginners to the Best Affiliate Programs. Learn the Top Affiliate Marketing Secrets for Success. 5: Social Media & Personal Branding The Beginner's Guide to Branding and Marketing Yourself on Social Media. Learn the Basics and the Secret Strategies to Building a Future-Proof Business. 6: Network Marketing: The Most Complete Blueprint for Success. Learn the Social Media Secrets to Building a Massive Online Business. 7: Copywriting Mastery The Beginner's Guide to Mastering the Power of Words for Profit. Learn the Secrets to Sell Anything to Anyone. This collection covers the following topics: Understand everything about Social Media Marketing! Create highly optimized and high quality paid ads on all Social Media platforms. Learn Instagram Marketing A-Z and how to monetize the social platform. MASTER YouTube marketing, including: layout, content creation, and video ads. Become a Facebook Ads Expert! And much more... TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS TODAY!Scroll up at the top of the page and hit the "Buy Now" button to start growing your business online!

Instagram Influencer Marketing Guide
Instagram Influencer Marketing Guide

Author: Chris J Brodie

Publisher:

Published: 2020-02-27

Total Pages: 170

ISBN-13:

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Is there a social media platform that is as important for branding as Instagram? The answer is a resounding NO. There is no social media platform that can promote a brand or livestyle as effectively as Instagram. Imagine your favourite brands pays you to promote their product or services, as well as being able work at your free time and also traveling the world. This Instagram marketing guide will help you achieve that, in this guide you will also learn: Apps that will improve your efficiency and save time What type of content to post to promote your brand How to research a niche that is right for you to promote How to monetize on Instagram Leveraging instagram ads Are ready to start your journey on Instagram? If yes don't wait, press add to cart now!