Inside the Mind of the Shopper
Inside the Mind of the Shopper

Author: Herb Sorensen

Publisher: FT Press

Published: 2016-08-10

Total Pages: 432

ISBN-13: 013430781X

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World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them... surpass the expectations of customers trained by online retail... own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”

Consumerology, New Edition
Consumerology, New Edition

Author: Philip Graves

Publisher:

Published: 2013-01-24

Total Pages: 300

ISBN-13: 1857889231

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Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

The Book of Minds
The Book of Minds

Author: Philip Ball

Publisher: University of Chicago Press

Published: 2022-06-28

Total Pages: 513

ISBN-13: 0226822044

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Popular science writer Philip Ball explores a range of sciences to map our answers to a huge, philosophically rich question: How do we even begin to think about minds that are not human? Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them—including in plants, aliens, and God—Philip Ball pulls the pieces together to explore what sorts of minds we might expect to find in the universe. In so doing, he offers for the first time a unified way of thinking about what minds are and what they can do, by locating them in what he calls the “space of possible minds.” By identifying and mapping out properties of mind without prioritizing the human, Ball sheds new light on a host of fascinating questions: What moral rights should we afford animals, and can we understand their thoughts? Should we worry that AI is going to take over society? If there are intelligent aliens out there, how could we communicate with them? Should we? Understanding the space of possible minds also reveals ways of making advances in understanding some of the most challenging questions in contemporary science: What is thought? What is consciousness? And what (if anything) is free will? Informed by conversations with leading researchers, Ball’s brilliant survey of current views about the nature and existence of minds is more mind-expanding than we could imagine. In this fascinating panorama of other minds, we come to better know our own.

The Body in the Mind
The Body in the Mind

Author: Mark Johnson

Publisher: University of Chicago Press

Published: 2013-01-31

Total Pages: 272

ISBN-13: 022617784X

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"There are books—few and far between—which carefully, delightfully, and genuinely turn your head inside out. This is one of them. It ranges over some central issues in Western philosophy and begins the long overdue job of giving us a radically new account of meaning, rationality, and objectivity."—Yaakov Garb, San Francisco Chronicle

Women, Fire, and Dangerous Things
Women, Fire, and Dangerous Things

Author: George Lakoff

Publisher: University of Chicago Press

Published: 2008-08-08

Total Pages: 633

ISBN-13: 0226471012

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"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

How to Get People to Do Stuff
How to Get People to Do Stuff

Author: Susan Weinschenk

Publisher: New Riders

Published: 2013-03-07

Total Pages: 304

ISBN-13: 0133122352

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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Mind in Life
Mind in Life

Author: Evan Thompson

Publisher: Harvard University Press

Published: 2010-09-30

Total Pages: 561

ISBN-13: 0674736885

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How is life related to the mind? The question has long confounded philosophers and scientists, and it is this so-called explanatory gap between biological life and consciousness that Evan Thompson explores in Mind in Life. Thompson draws upon sources as diverse as molecular biology, evolutionary theory, artificial life, complex systems theory, neuroscience, psychology, Continental Phenomenology, and analytic philosophy to argue that mind and life are more continuous than has previously been accepted, and that current explanations do not adequately address the myriad facets of the biology and phenomenology of mind. Where there is life, Thompson argues, there is mind: life and mind share common principles of self-organization, and the self-organizing features of mind are an enriched version of the self-organizing features of life. Rather than trying to close the explanatory gap, Thompson marshals philosophical and scientific analyses to bring unprecedented insight to the nature of life and consciousness. This synthesis of phenomenology and biology helps make Mind in Life a vital and long-awaited addition to his landmark volume The Embodied Mind: Cognitive Science and Human Experience (coauthored with Eleanor Rosch and Francisco Varela). Endlessly interesting and accessible, Mind in Life is a groundbreaking addition to the fields of the theory of the mind, life science, and phenomenology.

Deep Thinkers
Deep Thinkers

Author: Janet Mann

Publisher: University of Chicago Press

Published: 2018-02-14

Total Pages: 193

ISBN-13: 022638750X

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A remarkable look at dolphin and whale intelligence, communication, and culture, with stunning photographs: “A wonderful read.” —Biologist Dolphins, whales, and porpoises are often considered to be the smartest nonhuman creatures on Earth. Science and nature buffs are drawn to stories of their use of tools, their self-recognition, their beautiful and complex songs, and their intricate societies. But how do we know what we know, and what does it mean? In Deep Thinkers, renowned cetacean biologist Janet Mann gathers a gam of the world’s leading whale and dolphin researchers—including Luke Rendell, Hal Whitehead, and many more—to illuminate these vital questions, exploring the astounding capacities of cetacean brains. Diving into our current understanding of and dynamic research on dolphin and whale cognition, communication, and culture, Deep Thinkers reveals how incredibly sophisticated these mammals are—and how much we can learn about other animal minds by studying cetacean behavior. Through a combination of fascinating text and more than 150 beautiful and informative illustrations, chapters compare the intelligence markers of cetaceans with those of birds, bats, and primates, asking how we might properly define intelligence in nonhumans. As all-encompassing and profound as the seas in which these deep cetacean cultures have evolved, Deep Thinkers is an awesome and inspiring journey into the fathoms—a reminder of what we gain through their close study, and of what we lose when the great minds of the sea disappear. “Everything you always wanted to know about cetaceans and their intelligence captured here in a single beautiful volume by some of the world’s greatest experts.” —Frans de Waal, New York Times–bestselling author of Are We Smart Enough to Know How Smart Animals Are? “Teeming with cool stuff.” —NPR’s 13.7: Cosmos & Culture

Winning the War in Your Mind
Winning the War in Your Mind

Author: Craig Groeschel

Publisher: Zondervan

Published: 2021-02-16

Total Pages: 254

ISBN-13: 0310362733

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MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

Living Fully
Living Fully

Author: Mallory Ervin

Publisher: Convergent Books

Published: 2023-02-07

Total Pages: 209

ISBN-13: 0593238354

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NATIONAL BESTSELLER • An irresistible guide to living without holding back, from the vibrant lifestyle entrepreneur and host of the Living Fully podcast One of Katie Couric Media’s Best New Self Help Books to Read in the New Year • “If you’re ready to up-level your life and create long-lasting change, then this book is for you! Mallory’s resilient path will inspire you to step into your power.”—Gabby Bernstein, #1 New York Times bestselling author of The Universe Has Your Back Mallory Ervin is known for exuding energy, joy, and laughter. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success. Now, in her unforgettable debut book, Mallory invites readers to see how her surprising journey—from achievement and accolades to devastating, never-before-shared lows—guided her and led her to a deeply fulfilling life. In Living Fully, Mallory shares her personal story of overcoming the unhealthy and damaging patterns in her life and shows readers how to trade this for something completely new and more rewarding. What she discovered was there had always been a different life available to her, one that she had not yet seen. Now she encourages readers to resist a “just fine” existence and to step into a life they never dared to imagine before. Through inspiring stories and practical advice Mallory offers the motivation to: • stop returning to a “just getting by” mentality • shift perspective so blessings don’t become burdens • remember that life’s curveballs don’t have to knock you off your feet • identify your passions and get back to your truest self • slow down and enjoy the extraordinary in the everyday moments • quiet the voice of fear • get clear on the life you want “I wrote this to be your wake-up call, the thing that turns the lights on in your life and propels you to make real change, once and for all,” Mallory says. “I want you to wake up and stay awake.” For anyone hungry for a richer life, or tired of coasting through life in a “cruise control” mindset, Living Fully is the ultimate invitation to embrace abundance and joy—and not look back!