The Industrial Market Research Handbook
Author: Paul N. Hague
Publisher:
Published: 1985
Total Pages: 356
ISBN-13: 9780850388664
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Author: Paul N. Hague
Publisher:
Published: 1985
Total Pages: 356
ISBN-13: 9780850388664
DOWNLOAD EBOOKAuthor: Nicholas Stacey
Publisher: Routledge
Published: 2014-09-15
Total Pages: 291
ISBN-13: 1317649036
DOWNLOAD EBOOKThe book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author: K. Sutherland
Publisher:
Published: 1991
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Jie Xu
Publisher: iUniverse
Published: 2005
Total Pages: 204
ISBN-13: 0595364012
DOWNLOAD EBOOKThe results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
Author: ESOMAR
Publisher: John Wiley & Sons
Published: 2008-04-30
Total Pages: 654
ISBN-13: 9780470517932
DOWNLOAD EBOOKThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Author:
Publisher:
Published: 1983
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Aubrey Wilson
Publisher: Taylor & Francis
Published: 2024-11-01
Total Pages: 413
ISBN-13: 1040230261
DOWNLOAD EBOOKFirst Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.
Author: Carl Heyel
Publisher:
Published: 1968
Total Pages: 594
ISBN-13:
DOWNLOAD EBOOKAuthor: Claudio A. Saavedra
Publisher: Springer
Published: 2016-04-29
Total Pages: 440
ISBN-13: 3319306103
DOWNLOAD EBOOKThis book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author: Nicholas A H Stacey
Publisher: Hassell Street Press
Published: 2021-09-09
Total Pages: 296
ISBN-13: 9781014766786
DOWNLOAD EBOOKThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.