Indigenous African Language Media

Indigenous African Language Media

Author: Phillip Mpofu

Publisher: Springer Nature

Published: 2023-04-26

Total Pages: 464

ISBN-13: 981990305X

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The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about indigenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge. The book provides a valuable companion for scholars in various fields like communication, media studies, African studies, African languages, popular culture, journalism, health and environmental communication.


Rethinking Language Use in Digital Africa

Rethinking Language Use in Digital Africa

Author: Leketi Makalela

Publisher: Multilingual Matters

Published: 2021-06-23

Total Pages: 186

ISBN-13: 1800412320

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This book challenges the view that digital communication in Africa is limited and relatively unsophisticated and questions the assumption that digital communication has a damaging effect on indigenous African languages. The book applies the principles of Digital African Multilingualism (DAM) in which there are no rigid boundaries between languages. The book charts a way forward for African languages where greater attention is paid to what speakers do with the languages rather than what the languages look like, and offers several models for language policy and planning based on horizontal and user-based multilingualism. The chapters demonstrate how digital communication is being used to form and sustain communication in many kinds of online groups, including for political activism and creating poetry, and offer a paradigm of language merging online that provides a practical blueprint for the decolonization of African languages through digital platforms.


African Language Media

African Language Media

Author: Phillip Mpofu

Publisher: Taylor & Francis

Published: 2023-03-13

Total Pages: 262

ISBN-13: 1000847128

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This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages. This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.


African Language Media

African Language Media

Author: Abiodun Salawu

Publisher: Routledge

Published: 2020-11-16

Total Pages: 259

ISBN-13: 1000224015

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This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa.


African Languages in a Digital Age

African Languages in a Digital Age

Author: Don Osborn

Publisher: IDRC

Published: 2010

Total Pages: 168

ISBN-13: 0796922497

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With increasing numbers of computers and diffusion of the internet around the world, localisation of the technology, and the content it carries, into the many languages people speak is becoming an ever more important area for discussion and action. Localisation, simply put, includes translation and cultural adaptation of user interfaces and software applications, as well as the creation and translation of internet content in diverse languages. It is essential in making information and communication technology more accessible to the populations of the poorer countries, increasing its relevance to their lives, needs, and aspirations, and ultimately in bridging the 'digital divide'.


Indigenous Language Media, Language Politics and Democracy in Africa

Indigenous Language Media, Language Politics and Democracy in Africa

Author: Abiodun Salawu

Publisher: Springer

Published: 2016-02-02

Total Pages: 261

ISBN-13: 1137547308

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This book deals with the often-neglected link between indigenous languages, media and democracy in Africa. It recognizes that the media plays an amplifying role that is vital to modern-day expression, public participation and democracy but that without the agency to harness media potential, many Africans will be excluded from public discourse.


Emerging Trends in Indigenous Language Media, Communication, Gender, and Health

Emerging Trends in Indigenous Language Media, Communication, Gender, and Health

Author: Oyesomi, Kehinde Opeyemi

Publisher: IGI Global

Published: 2020-02-01

Total Pages: 320

ISBN-13: 1799820920

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The importance of communication in health-related matters cannot be overemphasized. Despite modern global advancements, indigenous communication methods assume a large part of health practices in rural regions throughout the world, including areas in Africa and Asia. Indigenous language remains one of the strongest means of communication and a vital function in local communities across the globe. Emerging Trends in Indigenous Language Media, Communication, Gender, and Health is a collection of innovative research that vitalizes, directs, and shapes scholarship and global understanding in the aforementioned areas and provides sustainable policy trajectory measures for indigenous language media and health advocacy. This book will provide a better global understanding of the significance indigenous language still has in modern society. While highlighting topics including digitalization, sustainability, and health education, this book is ideally designed for researchers, anthropologists, sociologists, advocates, medical practitioners, world health organizations, media professionals, government officials, policymakers, practitioners, academicians, and students.


Indigenous Language Media, Language Politics and Democracy in Africa

Indigenous Language Media, Language Politics and Democracy in Africa

Author: Abiodun Salawu

Publisher: Springer

Published: 2016-02-02

Total Pages: 215

ISBN-13: 1137547308

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This book deals with the often-neglected link between indigenous languages, media and democracy in Africa. It recognizes that the media plays an amplifying role that is vital to modern-day expression, public participation and democracy but that without the agency to harness media potential, many Africans will be excluded from public discourse.


The Routledge Companion to Journalism in the Global South

The Routledge Companion to Journalism in the Global South

Author: Bruce Mutsvairo

Publisher: Taylor & Francis

Published: 2023-11-21

Total Pages: 606

ISBN-13: 1000935604

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Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.


African Language Digital Media and Communication

African Language Digital Media and Communication

Author: Abiodun Salawu

Publisher: Routledge

Published: 2018-10-03

Total Pages: 364

ISBN-13: 1351120409

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While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations. Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.