Automotive retail is at crossroads--either it gets better or becomes extinct. Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and Parts & Service departments. This book offers a fresh perspective and plenty of practical solutions that should be implemented as soon as possible. It is informative and entertaining at the same time. It is a must read for dealer principals, dealership employees, and vendors that service car dealers.
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
Be Your Own Boss! Used Car Dealership Business Startup A Detail Step By Step Guide to Starting a Successful Preowned Car Lot Business for All 50 States Have you ever wanted to be your own boss? Are you looking for a rewarding career? Do you consider yourself a master salesman, or maybe want to become one? Are you looking to start a business that really matters? Car dealership owners provide a much-needed service to our communities, and this service is with a personal touch that cannot be achieved via an online-only buying experience. Sometimes it appears that there are more cars on the road than people already, how could you possibly make any money in this industry? The market has never been better for individuals who are striving to begin their own used car dealership. Used car dealerships are a recession sturdy business model. With my 30 years of hands-on experience in the automobile dealership industry, this book fulfills my need to give something back. I share all of my wisdom and time-honored advice for venturing into your dream career! My family memories involve selling baseball cards at the local flea market and traveling to auto auctions with my father and Uncle Sam. I was an adult at the time of my first auction, but I felt like a kid on his way to the circus. I became captivated by all of the action happening between the auctioneer and the people with the paddles. My Uncle Sam's voice cut through the bidding to yell the winning bid for a beat-up and rusted yet supposedly reliable pick-up truck. Three weeks and two paint jobs later, I was able to watch him sell it for a $3,500 profit. I was immediately hooked. Ever since then, I knew I desperately wanted to sell used cars, but not just for the insane profits. I once sold a gently used Volvo in great condition to an elderly couple who were completely thrilled to have it. They wanted it for safety reasons and of course its record of reliability. That made me proud. Moments like these make it all worth it. Car salesmen have to be therapists, educators, and extended family all rolled into one. The entire experience can be very rewarding! If you have a passion for cars, helping others, and making lots of money, you cannot go wrong with starting your own car dealership. In this "Be Your Own Boss! Used Car Dealership Business Startup" book, I show you everything you need to know, from start to finish of how to run a used car dealership. You can even start from the comfort of your own home! You'll learn the basics like: What impact the car industry has Why you should start a used car dealership NOW How to complete market research What the pros and cons are of starting a used car lot How & Where to buy your inventory How to Navigate through the two big Auction Houses How to price your stock How to market yourself Most importantly, I give you some cold, hard facts. What your initial startup costs will be How to finance The legal requirements What licenses you'll need Answers to some difficult issues you'll face What legal issues you need to consider Licensing requirements & Fees for all 50 states All of this is sprinkled with my time-tested advice and experience. I yearn to give back and mentor some up-and-coming entrepreneurs! I also include a full listing of instructions and regulations to start your own used car dealership, broken down by state in an expansive appendix. With this all-inclusive guide, you will have all the tools you need to begin the greatest journey of your life! As an added bonus, with the purchase of this paperback book, you can also download the eBook version for FREE!
Provides Chrysler's Senior Manager Bob Lutz's philosophy behind his "seven laws" of business, explaining how that can be applied to making changes, transforming an operation, and creating a successful company.
You never get a second chance to make a good first impression! It's estimated there are more than 2 trillion Google searches per year--and 46 percent of all Google searches seek local information. But when shoppers find your store online, will they come? In this timely how-to book, online marketing guru George Nenni walks you through the process of mastering Google My Business, a free online platform for listing your key business information, including address, contact information, photos and reviews. Google My Business is a proven tool for helping businesses increase their visibility with local shoppers. A Car Dealer's Guide to Google My Business shows you how to: * Create a GMB account for single or multiple locations * Refresh and verify your GMB content to stay current * Answer customer questions and monitor reviews to protect your brand * Know which queries car shoppers use for better SEO * Know where customers are searching by zip code * Oversee your listing analytics via the GMB dashboard. Don't just help car buyers find you on Google Search or Google Maps, sell them at the point of discovery!
Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
Whether you plan to go it alone or build a team, this book takes you through all phases of setting up and running a thriving home-based car detailing business, from estimating start-up costs to opening your doors. This book includes profiles of professional detailers and business professionals who share valuable insight on owning a business. Learn all about equipping your business, exploring web-based and traditional marketing methods, establishing a solid sales system, and expanding your own home-based car detailing business. Look for useful charts and worksheets throughout the book, including: Vehicle Evaluation Form Sales Forecasts and Cash Flow Projections Sample Estimate Worksheet Sample Bid and Invoice Client Check-In Form
Breaking down The Car Rental Business from A to Z, this book offers step by step guide for beginners on how to set up a successful Car Rental business starting with just one car. This business is easy to start, can be run from home, don't require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.
