First in Thirst
First in Thirst

Author: Darren Rovell

Publisher: Amacom Books

Published: 2006

Total Pages: 266

ISBN-13: 9780814472996

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Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.

Shadow Brigade
Shadow Brigade

Author: Alesha Escobar

Publisher: Creative Alchemy, Inc.

Published: 2024-10-31

Total Pages: 222

ISBN-13:

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Some say I have a death wish, going against the most powerful witch alive. But I have no choice in hunting down Ora Draper, since her coven kidnapped my friend and turned him into a weapon. If I don’t rescue Lucas in time, they’ll use his powers to wipe humanity off the face of the planet. I just want to defend my newfound family against the darkness. Alanna and I are growing closer, which means I’ll do anything to protect her. But it’s hard to do so when she charges into battle with her magical sword—the same sword Ora has spilled blood to reclaim. But Alanna won’t back down, because fighting toe to toe against the witch means vengeance for her father. If that weren’t enough, I have to keep an eye on Sal, who plans to shift into a werewolf and take on the alpha of the Iron Wolves in a deadly duel. Just wonderful. Lucky for me, I have backup this time. We’ve just rebuilt the Shadow Brigade, an elite team dedicated to fighting dangerous wizards. However, deep in the bowels of their secret prison, is a psychic vampire chained to my mind. Lilith is biding her time, patiently waiting for me to make the tiniest misstep so she can destroy me and break free. Despite our powerful enemies, I know we will prevail. Not only am I stubborn as hell, but I have a loyal group of friends and magic from the gods on my side. My only fear is that when the time comes to strike down Ora I may falter, because despite her evil, she is still a part of me. The fate of the world may hang in the balance, but so does the fate of my soul.

The "Front Porch": Examining the Increasing Interconnection of University and Athletic Department Funding
The

Author: Jordan R. Bass

Publisher: John Wiley & Sons

Published: 2015-08-31

Total Pages: 128

ISBN-13: 111917449X

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Higher education and intercollegiate athletics have long had a complicated relationship. Examining the interconnection between the two and from a variety of theoretical and practical angles, this volume highlights many of the debates surrounding higher education and intercollegiate athletics and the financial dependency between these two long-standing entities. Topics include: a comprehensive history of the National Collegiate Athletic Association, an examination of the funding mechanisms utilized by intercollegiate athletic departments, an in-depth magnification of the increasing corporatization of higher education and athletics, and a look into potential future debates and lines of inquiry surrounding this topic. This is the 5th issue of the 41st volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.