This guide aims to improve the quality and effectiveness of writing. Designed for writers at any level, the emphasis is on planning and editing rather than learning grammatical rules. The guidance notes cover all the basic essentials, including ideas, structure, layout, presentation and how to write more fluently. For computer users, its shows how to get the best from the word-processor, and covers electronic writing on the Internet. The book also contains suggestions for further reading.
This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically.
This is the one guide that anyone who writes--whether student, business person, or professional writer--should put on the desk beside pencil, pen, typewriter, or word processor. Filled with professional tips and a wealth of instructive examples, this valuable, easy-to-use handbook can help you solve any and all writing problems.
First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.
This book traces the progression of cosmopolitanism from the private experience of a group of artists and intellectuals who lived and worked in Boston between 1865 and 1915 to finished works of monumental art that shaped public space.
Developing Writing Skills in Spanish is designed to be used as a classroom text, self study material, or simply as a resource on writing. It provides intermediate and advanced level students of Spanish with the necessary skills to become competent and confident writers in the Spanish language.
Educators, academics, or business persons will find this book convenient and irreplaceable--a must to have on hand, whether writing for the first time or after years of experience. Arthur Asa Berger′s guidelines and suggestions are suitable for all types of written work. . . . The entire book is a good example of practicing what you preach in that he writes with style, economy, and purpose. Read and apply Berger′s writing skill techniques to enhance the effectiveness of your next writing project. --Canadian Home Economics Journal When academics speak of their writing, they are almost always referring to their books and articles. Yet, in their scholarly career, more time and effort will be spent on business correspondence--memos, letters, reports, proposals--than the items that appear on a vita. And, in most cases, no training is ever provided about how to effectively produce and present these kinds of documents. Arthur Asa Berger′s brief, practical guide does just that, taking the reader through the most common kinds of business correspondence that a university professor is required to produce and offering useful advice to make these communications as effective as possible. He covers important genres such as letters of recommendation, tenure, letters, and grant proposals. In the second half of the book, Berger offers general suggestions on effective writing--brainstorming and collaborating, persuasion, outlining and revising, designing documents, avoiding writer′s block, and using computers, among other topics. Just as the quality of your published pieces affects your career, so can the quality of your correspondence help or hinder academic success. Improving Writing Skills demystifies and guides you through this process.
Roy Peter Clark, one of America's most influential writing teachers, offers writing lessons we can draw from 25 great texts. Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a text to see how meaning is actually being made. In The Art of X-Ray Reading, Clark invites you to don your X-ray reading glasses and join him on a guided tour through some of the most exquisite and masterful literary works of all time, from The Great Gatsby to Lolita to The Bluest Eye, and many more. Along the way, he shows you how to mine these masterpieces for invaluable writing strategies that you can add to your arsenal and apply in your own writing. Once you've experienced X-ray reading, your writing will never be the same again.
