Monthly Catalog of United States Government Publications
Monthly Catalog of United States Government Publications

Author: United States. Superintendent of Documents

Publisher:

Published: 1959

Total Pages: 1714

ISBN-13:

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February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index.

A Practical Approach to Marketing Management
A Practical Approach to Marketing Management

Author: Kujnish Vashisht

Publisher: Atlantic Publishers & Dist

Published: 2005

Total Pages: 420

ISBN-13: 9788126904730

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In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Management
Marketing Management

Author: Alain Jolibert

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 464

ISBN-13: 0230363679

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Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.

Structural Features of Distributive Trades and Their Impact on Prices in the Euro Area
Structural Features of Distributive Trades and Their Impact on Prices in the Euro Area

Author: European System of Central Banks. Monetary Policy Committee

Publisher:

Published: 2011

Total Pages: 143

ISBN-13: 9789289908214

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The distributive trades sector, which is primarily accounted for by wholesale and retail trade, is not only economically important in its own right, but also relevant to monetary policy. Ultimately, it is retailers who set the actual prices of most consumer goods. They are the main interface between producers of consumer goods and consumers, with around half of private consumption accounted for by retail trade. The "value added" of this intermediation service can be substantial, as this accounts for, on average, about 25% of consumer prices. The purpose of this report is to analyse the structural features of the distributive trades sector and the developments within it, as well as how these may infl uence prices and price dynamics. Several aspects are relevant.^From a monetary policy point of view, increasing the degree of competition in the distributive trades sector may have effects not only on price levels, but also on price dynamics, via a reduction in mark-ups, an increase in price fl exibility and a greater and more rapid pass-through of changes in costs to prices. Structural developments, such as the increasing market penetration of hard discounters, online trade and private label brands, the role of buying groups and the relative bargaining power between producers and retailers are of great importance to consumers and price determination. In addition, these may have implications for the measurement of consumer prices and inflation.^More generally, the distributive trades sector plays an important role in determining cross-country differentials in productivity growth, both within and outside Europe: the sector has accounted for over one-third of the widening gap in aggregate productivity between the euro area and the United States since the mid-1990s. A specifi c contribution of this report is the use of a wide range of data sources, including a unique dataset on the location of over 100,000 individual grocery stores across most of the euro area, to investigate how to better measure the degree of competition and concentration in this sector, and to compare sector developments from a national, regional and local perspective.