Impacts of Revenue Management on Estimates of Spilled Passenger Demand

Impacts of Revenue Management on Estimates of Spilled Passenger Demand

Author: Michael Abramovich

Publisher:

Published: 2013

Total Pages: 140

ISBN-13:

DOWNLOAD EBOOK

In the airline industry, spill refers to passenger demand turned away from a flight because demand has exceeded capacity. The accurate estimation of spill and the lost revenue it implies is an important parameter in airline fleet assignment models, where improved estimates lead to more profitable assignments. Previous models for spill estimation did not take into account the effects of passenger choice and airline revenue management. Since revenue management systems protect seats for later-arriving higher fare passengers, revenue management controls will influence the number of spilled passengers and their value because they will restrict availability to lower fare passengers even if seats on the aircraft are available. This thesis examines the effect of various revenue management systems and fare structures on spill, and, in turn, the marginal value of incremental capacity. The Passenger Origin Destination Simulator is used to simulate realistic passenger booking scenarios and to measure the value of spilled demand. A major finding of the research is that in less restricted fare structures and with traditional revenue management systems, increasing capacity on a flight leads to buy-down which can result in negative marginal revenues and therefore revenue losses. This behavior is contrary to conventional wisdom and is not considered in existing spill models. On the other hand, marginal revenues at low capacities are greater than would be predicted by first-choice-only spill models because some passengers will sell-up to higher fares to avoid spilling out. Additionally, because of passenger recapture between flights, adding capacity to one flight can lead to revenue losses on another. Therefore, the marginal value of incremental capacity is not always positive. Negative marginal revenues and associated revenue losses with increasing capacity can at least be partially mitigated by using more advanced revenue management forecasting and optimization algorithms which take into account passenger willingness to pay. The thesis also develops a heuristic analytical method for estimating spill costs which takes into account the effects of passenger sell-up, where previous models tend to underestimate the spill cost by only modeling passengers' first choices. The heuristic demonstrates improved estimates of passenger spill: in particular, in restricted fare structures and for moderate amounts of spill, the model exhibits approximate relative errors on the order of 5%, a factor of two improvement over previous models.


The Global Airline Industry

The Global Airline Industry

Author: Peter Belobaba

Publisher: John Wiley & Sons

Published: 2015-07-07

Total Pages: 536

ISBN-13: 1118881133

DOWNLOAD EBOOK

Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013


Straight and Level

Straight and Level

Author: Stephen Holloway

Publisher: Routledge

Published: 2017-11-01

Total Pages: 595

ISBN-13: 1351774212

DOWNLOAD EBOOK

This title was first published in 2003.Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion.


Straight and Level

Straight and Level

Author: Mr Stephen Holloway

Publisher: Ashgate Publishing, Ltd.

Published: 2012-10-01

Total Pages: 743

ISBN-13: 140948579X

DOWNLOAD EBOOK

This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.


Incorporating Sell-up in Airline Revenue Management

Incorporating Sell-up in Airline Revenue Management

Author: Aamer Charania

Publisher:

Published: 1998

Total Pages: 159

ISBN-13:

DOWNLOAD EBOOK

The decision to buy a fare that is higher than the desired fare, under the situation when the desired fare is not available, is known as sell-up. Passengers' willingness to sellup can have considerable impact on airline revenues. The extent of this impact is dependent upon the method used to control booking limits and other parameters associated with passenger demand and fare structure. In this thesis we demonstrate the importance of incorporating sell-up in airline revenue management. The improvement in revenue, under various scenarios, and under various seat inventory control algorithms, is discussed. We also analyze the influence of demand factor, spill, sell-up rate and fare ratio on these improvements. A modification of the EMSRb heuristic is proposed to capture the revenue potential associated with passenger sell-up. The proposed rule increases the protection levels, obtained from the EMSRb algorithm, as long as the expected gain, from every additional seat protected, is greater than the expected loss. Unlike the existing models, the proposed rule uses expected spill to determine the expected number of passengers that would sell-up at a given demand level and sell-up rate, and then adjusts the protection levels accordingly. This makes it robust to variations in demand levels. We have also developed a simulation to compare the performance of the existing rules with that of the proposed heuristic. The simulation has the ability to account for errors in sell-up estimation and variability in demands. It is shown that the revenue gains under the proposed rule may not exist under all situations. In the tests performed in this thesis, the improvements over the original EMSRb algorithm vary from 0% to over 2.5%. Although the gains are not consistent, the proposed rule does not cause any negative impact on overall revenues and hence is unlikely to pose any risk when implemented over the original EMSRb algorithm.


The Evolution of Yield Management in the Airline Industry

The Evolution of Yield Management in the Airline Industry

Author: Ben Vinod

Publisher: Springer Nature

Published: 2021-05-28

Total Pages: 417

ISBN-13: 3030704246

DOWNLOAD EBOOK

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.


Airline Network Planning and Scheduling

Airline Network Planning and Scheduling

Author: Ahmed Abdelghany

Publisher: John Wiley & Sons

Published: 2018-11-20

Total Pages: 421

ISBN-13: 1119275865

DOWNLOAD EBOOK

A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling.


Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand Estimates from Censored Data

Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand Estimates from Censored Data

Author: Richard H. Zeni

Publisher: Universal-Publishers

Published: 2001

Total Pages: 274

ISBN-13: 1581121415

DOWNLOAD EBOOK

Accurate forecasts are crucial to a revenue management system. Poor estimates of demand lead to inadequate inventory controls and sub-optimal revenue performance. Forecasting for airline revenue management systems is inherently difficult. Competitive actions, seasonal factors, the economic environment, and constant fare changes are a few of the hurdles that must be overcome. In addition, the fact that most of the historical demand data is censored further complicates the problem. This dissertation examines the challenge of forecasting for an airline revenue management system in the presence of censored demand data. This dissertation analyzed the improvement in forecast accuracy that results from estimating demand by unconstraining the censored data. Little research has been done on unconstraining censored data for revenue management systems. Airlines tend to either ignore the problem or use very simple ad hoc methods to deal with it. A literature review explores the current methods for unconstraining censored data. Also, practices borrowed from areas outside of revenue management are adapted to this application. For example, the Expectation-Maximization (EM) and other imputation methods were investigated. These methods are evaluated and tested using simulation and actual airline data. An extension to the EM algorithm that results in a 41% improvement in forecast accuracy is presented.