Advertising to Children on TV
Advertising to Children on TV

Author: Barrie Gunter

Publisher: Routledge

Published: 2004-09-22

Total Pages: 346

ISBN-13: 1135626308

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Mass Media Effects Research
Mass Media Effects Research

Author: Raymond W. Preiss

Publisher: Routledge

Published: 2006-08-29

Total Pages: 667

ISBN-13: 1136772243

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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re