Using Semiotics in Marketing
Using Semiotics in Marketing

Author: Rachel Lawes

Publisher: Kogan Page Publishers

Published: 2023-03-03

Total Pages: 361

ISBN-13: 1398607657

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Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.

What's My Superpower?
What's My Superpower?

Author: Aviaq Johnston

Publisher:

Published: 2021-04-06

Total Pages: 36

ISBN-13: 9781772273250

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Nalvana feels like all of her friends have some type of superpower. But when her mom shows Nalvana that she is unique and special, she realizes that her superpower was right in front of her all along.

Why We Sleep
Why We Sleep

Author: Matthew Walker

Publisher: Simon and Schuster

Published: 2017-10-03

Total Pages: 368

ISBN-13: 1501144316

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"Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.

Bulletin of the Atomic Scientists
Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1970-06

Total Pages: 116

ISBN-13:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

On Purpose
On Purpose

Author: Tanya Dalton

Publisher: Thomas Nelson

Published: 2021-10-26

Total Pages: 254

ISBN-13: 1400214394

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Are you caught up in the chaotic rush of your calendar? Have you found the time to check in with yourself lately? In On Purpose, bestselling author and productivity expert Tanya Dalton helps you carve out time to pause, take a step back from your busy schedule, ask yourself the hard questions, and reflect on how you really feel. Tanya teaches us that by getting to know ourselves better, we can finally start living our lives on purpose. This shift isn't about changing who you are--it's about rising up and becoming the best version of you, adjusting your mindset so you can discover what drives your daily choices, and finding the unhurried purpose that's hidden in each day when you stay true to yourself. On Purpose gives you the tools and the encouragement you need to ask and answer your own deepest questions. Combining cutting-edge research and thought-provoking infographics with candid stories from her own journey, Tanya leads you through innovative exercises designed to help you better understand how to: Create a map to your ideal future Move through life with confidence Discover the simple shifts that turn unexpected obstacles into opportunities Unpack the common lies we tell ourselves Live a more fulfilling life Joy and happiness deserve to have a seat at the table and it's time to pull up a chair for them. If you're ready to start running your life instead of feeling like your life is running you, it's time to live your life On Purpose. Praise for On Purpose: "On Purpose is a must-read for anyone seeking to find success on their own terms. Tanya Dalton gives you the easy-to-follow actionable guide you've been searching for to take ownership of your life, make intentional choices, and fill your soul with what matters most to you." --Lisa Hufford, author of Work Your Way and CEO of Simplicity Consulting

Super Powereds
Super Powereds

Author: Drew Hayes

Publisher: Thunder Pear Publishing

Published: 2018-05-10

Total Pages: 546

ISBN-13: 9780986396878

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Knowledge is power. That would be the motto of Lander University, had it not been snatched up and used to death by others long before the school was founded. For while Lander offers a full range of courses to nearly all students, it also offers a small number of specialty classes to a very select few. Lander is home to the Hero Certification Program, a curriculum designed to develop student with superhuman capabilities, commonly known as Supers, into official Heroes. Five of this year's freshmen are extra special. They have a secret aside from their abilities, one that they must guard from even their classmates. Because for every one person in the world with abilities they can control, there are three who lack such skill. These lesser super beings, Powereds as they are called, have always been treated as burdens and second class citizens. Though there has been ample research in the area, no one has ever succeeded in turning a Powered into a regular human, let alone a Super. That is, until now...

Strange Practice
Strange Practice

Author: Vivian Shaw

Publisher: Orbit

Published: 2017-07-25

Total Pages: 297

ISBN-13: 0316434612

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The first book in a delightfully witty fantasy series in which Dr. Greta Helsing, doctor to the undead, must defend London from both supernatural ailments and a bloodthirsty cult. Greta Helsing inherited her family's highly specialized and highly peculiar medical practice. In her consulting rooms, Dr. Helsing treats the undead for a host of ills: vocal strain in banshees, arthritis in barrow-wights, and entropy in mummies. Although she barely makes ends meet, this is just the quiet, supernatural-adjacent life Greta's been groomed for since childhood. Until a sect of murderous monks emerges, killing human and undead Londoners alike. As terror takes hold of the city, Greta must use her unusual skills to stop the cult if she hopes to save her practice and her life. Praise for the Dr. Greta Helsing Novels: "An exceptional and delightful debut, in the tradition of Good Omens and A Night in the Lonesome October."―Elizabeth Bear, Hugo-award winning author "Shaw balances an agile mystery with a pitch-perfect, droll narrative and cast of lovable misfit characters. These are not your mother's Dracula or demons."―Shelf Awareness Dr. Greta Helsing Novels Strange Practice Dreadful Company Grave Importance

AI Superpowers
AI Superpowers

Author: Kai-Fu Lee

Publisher: Harper Business

Published: 2018

Total Pages: 275

ISBN-13: 132854639X

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AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.

The Cult of Smart
The Cult of Smart

Author: Fredrik deBoer

Publisher: All Points Books

Published: 2020-08-04

Total Pages: 149

ISBN-13: 1250200385

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Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

Irredeemable Vol. 1
Irredeemable Vol. 1

Author: Mark Waid

Publisher: Boom! Studios

Published: 2013-11-20

Total Pages: 126

ISBN-13: 1641448024

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It's a comic book industry event: the first four issues of the new original ongoing superhero series from Mark Waid! Irredeemable dares to ask the question: what if the world's greatest hero decided to become the world's greatest villain? A 'twilight of the superheroes'-style story that examines super-villains from the writer of Kingdom Come.