The Athlete's Guide to Sponsorship
The Athlete's Guide to Sponsorship

Author: Jennifer E. Drury

Publisher:

Published: 1998

Total Pages: 164

ISBN-13: 9781884737459

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An informative, step-by-step guide for anyone considering pursing sponsorship, "The Athlete's Guide to Sponsorship" includes worksheets and simple management contracts that will help the reader untangle the complicated contractual webs that professional sponsorships can often weave. 40 photos.

The Sponsorship Handbook
The Sponsorship Handbook

Author: Pippa Collett

Publisher: John Wiley & Sons

Published: 2011-12-05

Total Pages: 264

ISBN-13: 0470980001

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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post