Image Into Identity
Image Into Identity

Author: Michael Wintle

Publisher: Rodopi

Published: 2006

Total Pages: 283

ISBN-13: 9042020644

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The pervading theme of this book is the construction and allocation of identity, especially through images and imagery. The essays analyse how the dominant social discourses and imageries construct identity or assign subject positions in relation to the categories of race, nation, region, gender and language. The volume is designed to inform the study of those categories in cultural studies, sociology, anthropology, gender studies, literary studies, philosophy and history. Its coverage is geographically global, multidisciplinary, and theoretically eclectic, but also accessible. The authors include both established and rising scholars from historical, literary, media, gender and cultural studies. This innovative collection will appeal to all those who are interested in the mechanisms of constructing and evolving personal and group identities, in past and present.

Building Corporate Identity, Image and Reputation in the Digital Era
Building Corporate Identity, Image and Reputation in the Digital Era

Author: T C Melewar

Publisher: Taylor & Francis

Published: 2021-07-29

Total Pages: 573

ISBN-13: 1000382176

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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Marketing Countries, Places, and Place-associated Brands
Marketing Countries, Places, and Place-associated Brands

Author: Papadopoulos, Nicolas

Publisher: Edward Elgar Publishing

Published: 2021-09-14

Total Pages: 392

ISBN-13: 1839107375

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Picturing Identity
Picturing Identity

Author: Hertha D. Sweet Wong

Publisher: UNC Press Books

Published: 2018-05-02

Total Pages: 280

ISBN-13: 1469640716

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In this book, Hertha D. Sweet Wong examines the intersection of writing and visual art in the autobiographical work of twentieth- and twenty-first-century American writers and artists who employ a mix of written and visual forms of self-narration. Combining approaches from autobiography studies and visual studies, Wong argues that, in grappling with the breakdown of stable definitions of identity and unmediated representation, these writers-artists experiment with hybrid autobiography in image and text to break free of inherited visual-verbal regimes and revise painful histories. These works provide an interart focus for examining the possibilities of self-representation and self-narration, the boundaries of life writing, and the relationship between image and text. Wong considers eight writers-artists, including comic-book author Art Spiegelman; Faith Ringgold, known for her story quilts; and celebrated Indigenous writer Leslie Marmon Silko. Wong shows how her subjects formulate webs of intersubjectivity shaped by historical trauma, geography, race, and gender as they envision new possibilities of selfhood and fresh modes of self-narration in word and image.

Fashion, Identity, Image
Fashion, Identity, Image

Author: Paul Jobling

Publisher: Bloomsbury Publishing

Published: 2022-04-07

Total Pages: 177

ISBN-13: 1350183237

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How has the fashion industry responded to turn-of-the-millennium non-binary identities? Do they have a supportive or exploitative relationship with queer, trans and ageing subjects? Fashion, Identity, Image unpacks these questions and many more in relation to clothing and representation, identity and body politics in British, European and American culture between 1990 and 2020. Jobling, Nesbitt and Wong explore issues of intersectionality and inclusivity through groundbreaking shows, including Maria Grazia Chiuri's 'We Should All Be Feminists' catwalk show for Dior (Spring-Summer 2017), Alexander McQueen's 'The Widows of Culloden' collection (Fall-Winter 2006), and the role of transgender models such as Oslo Grace since 2015. Looking to the future of our relationship with fashion, there's also an investigation of the android as a redemptive figure in Alessandro Michele's cross-cultural cyborg collection for Gucci (Autumn-Winter 2018/2019) and the impact of the ageing population with analysis of age and memory in work such as Magali Nougarède's Crossing the Line (2002), and pleasure and morality in fashion publicity since the 1990s for the likes of Calvin Klein, D&G and American Apparel.

Image and Identity
Image and Identity

Author: Akbar Naqvi

Publisher: Oxford University Press, USA

Published: 1998

Total Pages: 922

ISBN-13:

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Celebrating fifty years of Pakistani painting and sculpture, this is the definitive story of the introduction and unfolding of modern art in Pakistan.

Screening Culture
Screening Culture

Author: Heather Norris Nicholson

Publisher: Lexington Books

Published: 2003

Total Pages: 336

ISBN-13: 9780739105214

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The lives of Indigenous peoples have long been framed for the outside world by others' cinematic gaze. But during the past thirty years, North America's Indigenous image-makers, particularly in Canada, have used the changing technologies of film, video, television, and computer to present their peoples' histories, identities, and perspectives. This edited collection of essays, conversations, and interviews combines Indigenous and non-Indigenous voices as it sets changing representations of Indigenous people on screen against broader socio-cultural, ideological, and economic considerations.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Author: Diana Ingenhoff

Publisher: Routledge

Published: 2018-11-09

Total Pages: 335

ISBN-13: 135198442X

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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Handbook of Research on Future Policies and Strategies for Nation Branding
Handbook of Research on Future Policies and Strategies for Nation Branding

Author: Pistikou, Victoria

Publisher: IGI Global

Published: 2021-06-18

Total Pages: 383

ISBN-13: 1799875350

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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Designing Brand Identity
Designing Brand Identity

Author: Alina Wheeler

Publisher: John Wiley & Sons

Published: 2012-10-11

Total Pages: 338

ISBN-13: 1118418743

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity