ICT as Innovator Between Tourism and Culture
ICT as Innovator Between Tourism and Culture

Author: Ramos, Célia M.Q.

Publisher: IGI Global

Published: 2021-11-05

Total Pages: 319

ISBN-13: 1799881679

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Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

AI Innovation in Services Marketing
AI Innovation in Services Marketing

Author: Correia, Ricardo

Publisher: IGI Global

Published: 2024-05-13

Total Pages: 314

ISBN-13:

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The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted – from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies
Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies

Author: Chavan, Meena

Publisher: IGI Global

Published: 2022-06-30

Total Pages: 244

ISBN-13: 1668449889

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Migration is a key aspect of our modern world. Beyond fueling population growth, migrants bring with them much more than bags packed full of their belongings. They stimulate the economy, bring fresh new ideas and a unique perspective on business, and provide a huge variety of positive and intangible benefits from enhanced productivity to innovation. Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship: Success Stories and Case Studies considers emerging research on the role of migrants in global business and discusses the challenges they face. The book also examines various stories and examples of migrant business professionals from around the world. Covering key topics such as economics, global business, migrants, and small businesses, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

New Business Frontiers in the Metaverse
New Business Frontiers in the Metaverse

Author: Inder, Shivani

Publisher: IGI Global

Published: 2024-05-13

Total Pages: 317

ISBN-13:

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The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.

Transformative Roles of Women in Public and Private Sectors
Transformative Roles of Women in Public and Private Sectors

Author: Al A'ali, Ebtihaj

Publisher: IGI Global

Published: 2024-06-21

Total Pages: 355

ISBN-13:

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Despite advancements in gender equality, women in business and public sectors still face unique challenges. Organizational uncertainty and societal expectations often hinder their professional growth and contributions. Traditional leadership models may not effectively accommodate women's approaches, leading to underrepresentation in decision-making roles and impacting organizational culture. Transformative Roles of Women in Public and Private Sectors provides a platform for academics, researchers, and practitioners to explore gender differences in leadership styles and women's impact on organizational development and culture. By presenting theoretical frameworks and real case studies, the book illuminates the transformative potential of women in leadership roles. It aims to enhance understanding of women's approaches and styles in professions, offering actionable insights for navigating the complexities of modern organizations.

Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management
Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management

Author: Bubevski, Vojo

Publisher: IGI Global

Published: 2024-05-01

Total Pages: 284

ISBN-13:

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In today's fast-paced business environment, project managers face the daunting challenge of managing risk effectively amid uncertainty. Traditional project management methodologies often lag, leading to missed deadlines, cost overruns, and subpar outcomes. A comprehensive risk management framework is necessary for organizations to be protected from fate's whims, hindering their ability to achieve strategic objectives. The DMAIC Stochastic Method is a groundbreaking approach that combines Six Sigma principles with stochastic modeling to revolutionize project risk management. Novel Six Sigma DMAIC Approaches to Project Risk Assessment and Management is a guidebook for implementing the DMAIC Stochastic Method in project management. This innovative methodology provides a systematic way of identifying, assessing, and mitigating risks, ensuring that projects stay on track and deliver the desired results. By integrating deterministic and stochastic models, the DMAIC Stochastic Method offers a more holistic view of risk, enabling managers to make informed decisions and proactively address potential issues.

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Author: Tarnanidis, Theodore

Publisher: IGI Global

Published: 2023-08-07

Total Pages: 336

ISBN-13: 1668488698

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In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.

Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion
Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion

Author: Al A'ali, Ebtihaj Ahmed

Publisher: IGI Global

Published: 2023-08-18

Total Pages: 233

ISBN-13: 1668490153

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In today's fast-paced world, fostering diversity, equity, and inclusion in organizations has become a challenge. The lack of understanding and implementation of these critical values can lead to negative consequences, such as a toxic work environment, high employee turnover, and decreased productivity. To tackle this problem, leaders and practitioners need to have a comprehensive understanding of the benefits of diversity, equity, and inclusion, and the strategies to promote them effectively. Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion offers a solution to the lack of understanding around diversity, equity, and inclusion by investigating the psychological impacts of organizational functions, processes, and procedures on individual perceptions of diversity, equity, and inclusion. Edited by experts Ebtihaj Al A’Ali, Meryem Masmoudi, and Gardenia Alsaffar, this book provides reflections on theories related to diversity, equity, and inclusion, organizational strategies to enhance diversity, equity, and inclusion, and tackles various issues such as racial and special needs issues, gender impacts, age diversity, ethnic and religious diversity, implicit bias, and prejudice, and sexual diversity. This broad consideration of the issues and offers strategies for building a positive corporate psychology that fosters diversity, equity, and inclusion is an essential resource for leaders, human resource managers, academicians, researchers, and students of different disciplines who seek to promote diversity orientations in their future workforce employment and boost diversity, equity, and inclusion in all fields of life.

Digital Capitalism in the New Media Era
Digital Capitalism in the New Media Era

Author: Topçu, Çiçek

Publisher: IGI Global

Published: 2024-01-25

Total Pages: 289

ISBN-13:

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How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era, the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines of this meticulously researched book lies a comprehensive analysis of how the established political economy of traditional media has adapted and responded to the surge of new technologies. The rise of new tools has inadvertently ushered in a new age of surveillance, marked by sophisticated techniques like digital trace tracking and micro-targeting strategies. This book covers comprehensive topics, including exploiting personal data for both commercial and political ends, the pervasive influence of algorithmic mechanisms and filter bubbles, and the dominion of tech giants in this digital landscape. By offering a panoramic view of the contemporary media landscape, this book not only equips researchers, sociologists, and media professionals with an understanding of the intricate interplay between technology and society but also facilitates a deeper comprehension of pressing concerns such as open science, gender equality, and the digital divide.

Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance
Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance

Author: Ohlson, Matthew

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 272

ISBN-13: 1668434555

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The global shift of the business world and the way the workforce navigates jobs is a powerful consequence of the global pandemic. Moreover, occupational health and safety initiatives are at the forefront of managerial discussions. Workplace trends show that the flexibility and adaptability demonstrated during the COVID-19 pandemic may prove to offer organizations new insights into employee recruitment, retention, and production. Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance shares the strategies and best practices in making employees feel valued and significant—a key factor in both employee recruitment and retention and one that goes far beyond mere pay increases. It uses lessons learned from the COVID-19 pandemic to discuss these new organizational strategies. Covering topics such as digital change, employee significance, and organizational DNA, this book is an essential resource for business leaders, students and educators of higher education, human resource managers, CEOs, managers, researchers, and academicians.