Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Authors of The Menaced Assassin, The Other Planet and Red Moon/Red Lake, the noted collaborative team of Ascher/Straus contemplates the materials of the writer's life in this new work, which explores the boundary between novel and notebook. A novel that takes up the tasks of the journal can also be read as a journal that documents the materials in the novel. In ABC Street the narrative of place and life of the mind work together to build up a panoramic view of related lives with no epic pretensions.
Written by two former nannies, Emma McLaughlin and Nicola Kraus, The Nanny Diaries deftly punctures the glamour of Manhattan's upper class. Now a major motion picture starring Scarlett Johansson and Laura Linney. Wanted: One young woman to take care of four-year-old boy. Must be cheerful, enthusiastic and selfless--bordering on masochistic. Must relish sixteen-hour shifts with a deliberately nap-deprived preschooler. Must love getting thrown up on, literally and figuratively, by everyone in his family. Must enjoy the delicious anticipation of ridiculously erratic pay. Mostly, must love being treated like fungus found growing out of employers Hermès bag. Those who take it personally need not apply. Who wouldn't want this job? Struggling to graduate from NYU and afford her microscopic studio apartment, Nanny takes a position caring for the only son of the wealthy X family. She rapidly learns the insane amount of juggling involved to ensure that a Park Avenue wife who doesn't work, cook, clean, or raise her own child has a smooth day. When the Xs' marriage begins to disintegrate, Nanny ends up involved way beyond the bounds of human decency or good taste. Her tenure with the X family becomes a nearly impossible mission to maintain the mental health of their four-year-old, her own integrity and, most importantly, her sense of humor. Over nine tense months, Mrs. X and Nanny perform the age-old dance of decorum and power as they test the limits of modern-day servitude.
In The Writing of One Novel, Irving Wallace shows how the basic idea of a novel about the Nobel Prize awards took form over sixteen years, tells of the false starts, the persistent detective work, the many drafts, the elation, the despair, the work inseparable from the writer’s craft. His book has been widely hailed as a unique portrait of a writer’s work. John Barkham, Saturday review syndicate: “How do novelists create works of fiction? The answer—better than any critic could hope to give it—is provided in this literary autopsy by Irving Wallace, one of the most widely read novelists of the day I cannot recall ever having read a laboratory report of this type before. No one interested in writing, editing, or just reading fiction should miss this professional postmortem. It ought to be made a standard text in writing schools.” NATIONAL OBSERVER: “Mr. Wallace, who kept journals and diaries at every stage of progress (in writing The Prize), has managed to make it all come alive for us, permitting us a sense of sharing in the making of the book.” CLEVELAND PRESS: “Wallace’s anatomy of a best seller is a fantastic record of almost total recall.” SAN FRANCISCO EXAMINER: “The Writing of One Novel is an extremely valuable book for writers, and because its author is the eminently successful Irving Wallace it can be read avidly by a much wider circle of enthusiasts. Wallace is a best seller extraordinary and this present book is a comprehensive survey of how he came to write, how he wrote and how he was affected by the reception of The Prize The book seems utterly honest.” ST. ST. LOUIS POST-DISPATCH: “Never before have I seen a successful writer tell so much about the ways of his work.” LOS ANGELES TIMES: “Irving Wallace’s candid and searching account of the conception, gestation and birth of The Prize... I found it a fascinating and revealing book... an excellent case study of what went into and came out in a single novel.”
Alan Lomax is a legendary figure in American folk music circles. Although he published many books, hundreds of recordings and dozens of films, his contributions to popular and academic journals have never been collected. This collection of writings, introduced by Lomax's daughter Anna, reintroduces these essential writings. Drawing on the Lomax Archives in New York, this book brings together articles from the 30s onwards. It is divided into four sections, each capturing a distinct period in the development of Lomax's life and career: the original years as a collector and promoter; the period from 1950-58 when Lomax was recording thorughout Europe; the folk music revival years; and finally his work in academia.
Far from being a fashion monograph, this book images Paul Smith's brain on to the page, presenting original and often humorous ideas that became the inspiration for the look of the season. Material produced in collaboration with other writers and artists is also presented.
Screenwriting for Neurotics is a quirky and accessible handbook for beginning screenwriters. Whether you are a student in a screenwriting class or just someone who wants to try their hand at writing for film or television, this handy guidebook makes the entire process simple and unintimidating. Scott Winfield Sublett, a veteran screenwriter and screenwriting teacher, walks you step by step from start to finish and helps you navigate potential and unforeseen difficulties along the way, offering handy tips and suggestions to keep you from becoming blocked or stalled. Rather than throwing you into the writing process headfirst, Sublett guides you through the various decisions you need to make—about plot, character, structure, conflict—in the order you need to make them. He explains in straightforward terms the terminology and jargon, the theory and industry standards, and dispels common myths about screenwriting that can discourage or hold back a beginning writer. Balancing theory and practice and offering valuable and insightful examples from recognizable and well-known classic and contemporary films, ranging from Casablanca to A Christmas Story to Clerks, Sublett provides the new writer with the necessary tools to successfully write a feature-length screenplay and offers a roadmap of where to go next. With an emphasis on helping a writer not just to begin, but also to finish a script, Screenwriting for Neurotics is the screenwriting book to help you actually write one.
Are you a wine lover or know someone who is? ...Well, look no further! You've come to the right place. This funny quote wide lined notebook of 120 pages is for any wine enthusiast! With a matte cover, it'll feel amazing in your hands. (Want to look at other wine notebooks? Follow us and click on our author name for more)
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