Hybrid Ethnography

Hybrid Ethnography

Author: Liz Przybylski

Publisher: SAGE Publications

Published: 2020-05-20

Total Pages: 166

ISBN-13: 1544320310

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Today′s research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study. Hybrid Ethnography was awarded Honorable Mention for the 2021 Bruno Nettle Prize given by the Society for Ethnomusicology!


Hybrid Ethnography

Hybrid Ethnography

Author: Liz Przybylski

Publisher: Qualitative Research Methods

Published: 2020-07-21

Total Pages: 172

ISBN-13: 9781544320328

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Today′s research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Betweenprovides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study.


Digital Ethnography

Digital Ethnography

Author: Sarah Pink

Publisher: SAGE

Published: 2015-10-09

Total Pages: 217

ISBN-13: 1473943140

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This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined. Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships. The book: Defines a series of central concepts in this new branch of social and cultural research Challenges existing conceptual and analytical categories Showcases new and innovative methods Theorises the digital world in new ways Encourages us to rethink pre-digital practices, media and environments This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.


An Introduction to Qualitative Research

An Introduction to Qualitative Research

Author: Maria K. E. Lahman

Publisher: SAGE Publications

Published: 2024-04-15

Total Pages: 542

ISBN-13: 1071875205

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This engaging introduction to all aspects of qualitative research challenges students to consider how their research can be culturally responsive. The first part of the book introduces the foundations including theory, ethics, and reflexivity, with an emphasis on multiple methodologies, from traditional to critical and cutting-edge. The second part covers practical guidance from writing proposals to data collection, and includes a chapter dedicated to creating a culturally responsive relationship with research participants. Finally, readers engage with how the quality of research is enhanced, how data are analyzed, and how research accounts are created and disseminated. Areas vital to the health of qualitative research are addressed including systemic racism and cultural humility, with cutting-edge suggestions offered in areas like hybrid research, harnessing technology, and use of social media. Multiple identities are centered in examples throughout including race, gender, and those who are hard to reach or seldom heard in research. Textboxes featuring scholars, student researchers, and community members invite readers into dialogue in an area that is contested, swiftly shifting, and always vibrant with potential.


Revitalising Audience Research

Revitalising Audience Research

Author: Frauke Zeller

Publisher: Routledge

Published: 2014-10-24

Total Pages: 278

ISBN-13: 1317649443

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The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.


Cambridge Handbook of Qualitative Digital Research

Cambridge Handbook of Qualitative Digital Research

Author: Boyka Simeonova

Publisher: Cambridge University Press

Published: 2023-06-22

Total Pages: 830

ISBN-13: 1009116509

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Big data and algorithmic decision-making have been touted as game-changing developments in management research, but they have their limitations. Qualitative approaches should not be cast aside in the age of digitalisation, since they facilitate understanding of quantitative data and the questioning of assumptions and conclusions that may otherwise lead to faulty implications being drawn, and - crucially - inaccurate strategies, decisions and actions. This handbook comprises three parts: Part I highlights many of the issues associated with 'unthinking digitalisation', particularly concerning the overreliance on algorithmic decision-making and the consequent need for qualitative research. Part II provides examples of the various qualitative methods that can be usefully employed in researching various digital phenomena and issues. Part III introduces a range of emergent issues concerning practice, knowing, datafication, technology design and implementation, data reliance and algorithms, digitalisation.


Interactive Journalism

Interactive Journalism

Author: Nikki Usher

Publisher: University of Illinois Press

Published: 2016-10-13

Total Pages: 376

ISBN-13: 0252098951

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Interactive journalism has transformed the newsroom. Emerging out of changes in technology, culture, and economics, this new specialty uses a visual presentation of storytelling that allows users to interact with the reporting of information. Today it stands at a nexus: part of the traditional newsroom, yet still novel enough to contribute innovative practices and thinking to the industry. Nikki Usher brings together a comprehensive portrait of nothing less than a new journalistic identity. Usher provides a history of the impact of digital technology on reporting, photojournalism, graphics, and other disciplines that define interactive journalism. Her eyewitness study of the field's evolution and accomplishments ranges from the interactive creation of Al Jazeera English to the celebrated data desk at the Guardian to the New York Times' Pulitzer-endowed efforts in the new field. What emerges is an illuminating, richly reported profile of the people coding a revolution that may reverse the decline and fall of traditional journalism.


Introducing Communication Research

Introducing Communication Research

Author: Donald Treadwell

Publisher: SAGE Publications

Published: 2024-02-13

Total Pages: 342

ISBN-13: 1071886665

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Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.


Making Sense of the Social World

Making Sense of the Social World

Author: Daniel F. Chambliss

Publisher: SAGE Publications

Published: 2024-09-03

Total Pages: 441

ISBN-13: 1071871285

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This bestselling text introduces social science research methods through interesting examples drawn from formal social science investigations and everyday experiences. The many updates to the Seventh Edition include new examples from the academic literature and news media, new ethics guidance, and current statistical data incorporated throughout including from the 2022 General Social Survey. This edition is also available on the Sage Vantage learning platform.


Being Ethnographic

Being Ethnographic

Author: Raymond Madden

Publisher: SAGE

Published: 2010-04-16

Total Pages: 218

ISBN-13: 1446241467

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Full of practical 'how to' tips for applying theoretical methods - 'doing ethnography' - this book also provides anecdotal evidence and advice for new and experienced researchers on how to engage with their own participation in the field - 'being ethnographic'. The book clearly sets out the important definitions, methods and applications of field research whilst reinforcing the infinite variability of the human subject and addressing the challenges presented by ethnographers' own passions, intellectual interests, biases and ideologies. Classic and personal real-world case studies are used by the author to introduce new researchers to the reality of applying ethnographic theory and practice in the field. Topics include: - Talking to People: negotiations, conversations & interviews - Being with People: participation - Looking at People: observations & images - Description: writing 'down' field notes - Analysis to Interpretation: writing 'out' data - Interpretation to Story: writing 'up' ethnography Clear, engaging and original this book provides invaluable advice as well as practical tools and study aids for those engaged in ethnographic research.