Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Dozens of proven methods to get more done in less time, from the author of The Copywriter’s Handbook and Little Blue Book of Business Wisdom. Make Every Second Count goes beyond the usual time-management books to bring you a much broader range of strategies and tactics—you’ll discover how to maximize your time by setting priorities, create useful schedules, overcome procrastination, and boost your energy level and productivity through diet, exercise, and sleep. You’ll also learn how using the latest technology can enable you to manage information and communicate more effectively and efficiently. Find out: How to eliminate bad habits and unnecessary activities that slow you down The painless way to handle paperwork How to master the art of saying no The three types of to-do lists every person should keep Get time-tested advice on goal setting, business travel, social networking, mobile technology, planning systems, time management in the home, and more—and start making every second count!
Solve the MYSTERY of how to write and sell a KILLER story! With the help of interactive exercises, mystery author and crime fiction critic Hallie Ephron gives you the momentum you need to turn a kernel of an idea into an intriguing mystery novel. You'll learn to capitalize on your writing strengths and shore up your weaknesses. This comprehensive guide covers every aspect of mystery writing, including: • planning, twisting the plot, and constructing a credible surprise ending • creating a compelling sleuth and a worthy villain • deceiving and revealing with red herrings and clues • writing investigation, spine-tingling suspense, and dramatic action • revising - from sharpening characters, to optimizing pace, to smithing words • engaging the reader By the time you finish reading part one of this book, you will have a blueprint for your entire story. Parts two and there take your blueprint from idea to well-polished novel. Part four is an insider's guide to getting it into an agent's or publisher's hands."
The author of the New York Times Bestseller THE $100 STARTUP, shows how to launch a profitable side hustle in just 27 days. To some, the idea of quitting their day job to start a business is exhilarating. For others, it’s terrifying. After all, a job that produces a steady paycheck can be difficult to give up. But in a time when businesses have so little loyalty to employees that the very notion of “job security” has become a punchline, wouldn’t it be great to have an additional source of income to fall back on? And wouldn’t it be great to make that happen without leaving your day job? Enter the Side Hustle. Based on detailed information from hundreds of case studies, Chris Guillebeau provides a step-by-step guide that anyone can use to create and launch a profitable project in less than a month. Designed for the busy and impatient, this plan will have you generating income immediately, without the risk of throwing yourself head first into the world of entrepreneurship. Whether you just want to make some extra money, or start something that may end up replacing your day job entirely, the side hustle is the new job security. When you generate income from multiple sources, it gives you options, and in today’s world, options aren't just nice to have: they're essential. You don’t need entrepreneurial experience to launch a profitable side hustle. You don’t need a business degree, know how to code, or be an expert marketer. And you certainly don’t need employees or investors. With this book as your guide, anyone can learn to build a fast track to freedom.
Your academic writing will be more influential if you approach it reflectively and strategically. Based on his experience as an author, journal editor, and reviewer, Paul J. Silvia offers sage and witty advice on problems like picking journals; cultivating the right tone and style for your article; managing collaborative projects and coauthors; crafting effective Introduction, Method, Results, and Discussion sections; and submitting and resubmitting papers to journals. This book is for anyone writing an empirical article in APA Style®, from beginners facing their first article to old dogs looking for new writing strategies. Features: • Readable and amusing, the book shows, step-by-step, how to plan and organize your academic writing. • Uses real-world examples to illustrate how to improve writing style and write better articles.
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
