A / B Testing
A / B Testing

Author: Dan Siroker

Publisher: John Wiley & Sons

Published: 2015-07-27

Total Pages: 214

ISBN-13: 1118792416

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How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race. In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions. Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn: What to test How to choose the testing solution that's right for your organization How to assemble an A/B testing dream team How to create personalized experiences for every visitor And much more Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Author: Duane Forrester

Publisher: McGraw Hill Professional

Published: 2010-01-08

Total Pages: 238

ISBN-13: 0071638687

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Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars Videos Social networking You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

Online Law Practice Strategies
Online Law Practice Strategies

Author: Mark Homer

Publisher: Legal Technology Press

Published: 2017-07-31

Total Pages: 258

ISBN-13: 9780999114407

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How do you navigate the ever-changing world of online marketing and advertising? Online Law Practice Strategies explains everything you need to know to build a successful practice online, whether you're a solo practitioner or part of a large firm.

Online Law Practice Strategies
Online Law Practice Strategies

Author: Mark Homer

Publisher: Legal Technology Press

Published: 2015-05-01

Total Pages: 318

ISBN-13: 9780982640388

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New for 2015 - our 4th Edition ..".for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq. Your one-stop guide to building the professional online presence you need for your law firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future." Steven Watts, Esq. You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well. "This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq. How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm. This 2015 edition shows you: How to create an online presence that attracts and converts prospective clients Why online reviews matter and how you can get them Where you should focus your efforts on social media Which digital tools will help with day-to-day practice management If you are reading an online marketing book written before 2015, it is now obsolete."

A/B Testing
A/B Testing

Author:

Publisher:

Published: 2013

Total Pages:

ISBN-13: 9781119176459

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BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Summary: Turn Clicks into Customers
Summary: Turn Clicks into Customers

Author: BusinessNews Publishing,

Publisher: Primento

Published: 2014-11-12

Total Pages: 43

ISBN-13: 251102232X

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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue". This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times: clicks and customers. This summary explains these activities in detail and how you can set up your website to maximise your revenues and the amount of business you generate. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Turn Clicks into Customers" and discover the key to getting your customers to click that all-important "Purchase" button.

How to Make the Internet Work for You
How to Make the Internet Work for You

Author: William H. Hawthorn

Publisher: CreateSpace

Published: 2014-01-11

Total Pages: 118

ISBN-13: 9781494985868

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Most get really confused with how to make online marketing work for them. And, let's face it: The Internet is here to stay!So if you feel you need to rely on traditional advertising, or you have very little or even no presence online – this book is for you. It is a “street-smart” guide with a tried and true (and what's working now) approach to help your website bring in as many clients as you need or want.In other words: This is not a bunch of “Geek” talk or theory that just overwhelms you. After all, you have a business to run. Who wants to stay up all night (after working all day) trying to figure out the Internet, right?There are more than 673,000 local searches on Google every hour of everyday. So right now, at this very moment, people are looking for the products or service you provide. Question is: Why aren't you getting those customer's to contacting you?In fact, chances are that if they did find you online it is possible there are 10-15 things on your site right now that will STOP them from ever contacting you, or finding out what your service or product can do for them.Of course these folks won't ever tell you this, mostly because they have moved on - probably to your competitors.What you will cull out of this book is exact proven strategies from many others before you, time and time again. So all you need to do is IMPLEMENT for your success!So why don't we get started step-by-step with finding you floods of clients right now - so easy, it's like breathing air. Let's get going (buy the book) and I will see you inside

From Clicks to Clients
From Clicks to Clients

Author: Joel Erlichson

Publisher: Independently Published

Published: 2023-03-26

Total Pages: 0

ISBN-13:

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From Clicks to Clients" is the ultimate guide to mastering PPC lead generation and turning website visitors into paying customers. Whether you're a seasoned marketer or a business owner just getting started with online advertising, this book will teach you how to leverage pay-per-click advertising to generate high-quality leads and boost your bottom line. With easy-to-follow strategies and examples, you'll learn how to choose the right keywords, write effective ad copy, select the best landing pages, create compelling calls-to-action, and optimize your PPC campaigns for maximum ROI. You'll also discover advanced techniques for nurturing leads through email marketing, using retargeting to bring prospects back, and building trust with your audience. With "From Clicks to Clients" as your guide, you'll be able to take your PPC lead generation efforts to the next level and achieve the business growth you've been striving for.