Selling War

Selling War

Author: Steven J. Alvarez

Publisher: U of Nebraska Press

Published: 2016-03

Total Pages: 380

ISBN-13: 161234819X

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In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.


Over There

Over There

Author: Maria Hohn

Publisher: Duke University Press

Published: 2010-11-30

Total Pages: 477

ISBN-13: 0822348276

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Essays explore the social impact of Americas global network of military bases by examining interactions between U.S. soldiers and members of host communities in South Korea, Japan/Okinawa, and West Germany.


TRADOC Pamphlet TP 600-4 The Soldier's Blue Book

TRADOC Pamphlet TP 600-4 The Soldier's Blue Book

Author: United States Government Us Army

Publisher:

Published: 2019-12-14

Total Pages: 314

ISBN-13: 9781675302019

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This manual, TRADOC Pamphlet TP 600-4 The Soldier's Blue Book: The Guide for Initial Entry Soldiers August 2019, is the guide for all Initial Entry Training (IET) Soldiers who join our Army Profession. It provides an introduction to being a Soldier and Trusted Army Professional, certified in character, competence, and commitment to the Army. The pamphlet introduces Solders to the Army Ethic, Values, Culture of Trust, History, Organizations, and Training. It provides information on pay, leave, Thrift Saving Plans (TSPs), and organizations that will be available to assist you and your Families. The Soldier's Blue Book is mandated reading and will be maintained and available during BCT/OSUT and AIT.This pamphlet applies to all active Army, U.S. Army Reserve, and the Army National Guard enlisted IET conducted at service schools, Army Training Centers, and other training activities under the control of Headquarters, TRADOC.


U.S. Military Program Management

U.S. Military Program Management

Author: Gregory A. Garrett PMP

Publisher: Berrett-Koehler Publishers

Published: 2006-12-01

Total Pages: 421

ISBN-13: 1567263852

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An indispensable resource for all defense industry professionals—governmental and commercial! Introducing the only book on the market offering valuable best practices and lessons learned for U.S. military program management The U.S. Department of Defense and the related defense industry together form the largest and most powerful government and business entity in the world, developing some of the most expensive and complex major systems ever created. U. S. Military Program Management presents a detailed discussion, from a multi-functional view, of the ins and outs of U.S. military program management and offers recommendations for improving practices in the future. More than 15 leading experts present case studies, best practices, and lessons learned from the Army, Navy, and Air Force, from both the government and industry/contractor perspectives. This book addresses the key competencies of effective U.S. military program management in six comprehensive sections: • Requirements management • Program leadership and teamwork • Risk and financial management • Supply chain management and logistics • Contract management and procurement • Special topics


Combat-Ready Kitchen

Combat-Ready Kitchen

Author: Anastacia Marx de Salcedo

Publisher: Penguin

Published: 2015-08-04

Total Pages: 306

ISBN-13: 1591845971

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Americans eat more processed foods than anyone else in the world. We also spend more on military research. These two seemingly unrelated facts are inextricably linked. If you ever wondered how ready-to-eat foods infiltrated your kitchen, you’ll love this entertaining romp through the secret military history of practically everything you buy at the supermarket. In a nondescript Boston suburb, in a handful of low buildings buffered by trees and a lake, a group of men and women spend their days researching, testing, tasting, and producing the foods that form the bedrock of the American diet. If you stumbled into the facility, you might think the technicians dressed in lab coats and the shiny kitchen equipment belonged to one of the giant food conglomerates responsible for your favorite brand of frozen pizza or microwavable breakfast burritos. So you’d be surprised to learn that you’ve just entered the U.S. Army Natick Soldier Systems Center, ground zero for the processed food industry. Ever since Napoleon, armies have sought better ways to preserve, store, and transport food for battle. As part of this quest, although most people don’t realize it, the U.S. military spearheaded the invention of energy bars, restructured meat, extended-life bread, instant coffee, and much more. But there’s been an insidious mission creep: because the military enlisted industry—huge corporations such as ADM, ConAgra, General Mills, Hershey, Hormel, Mars, Nabisco, Reynolds, Smithfield, Swift, Tyson, and Unilever—to help develop and manufacture food for soldiers on the front line, over the years combat rations, or the key technologies used in engineering them, have ended up dominating grocery store shelves and refrigerator cases. TV dinners, the cheese powder in snack foods, cling wrap . . . The list is almost endless. Now food writer Anastacia Marx de Salcedo scrutinizes the world of processed food and its long relationship with the military—unveiling the twists, turns, successes, failures, and products that have found their way from the armed forces’ and contractors’ laboratories into our kitchens. In developing these rations, the army was looking for some of the very same qualities as we do in our hectic, fast-paced twenty-first-century lives: portability, ease of preparation, extended shelf life at room temperature, affordability, and appeal to even the least adventurous eaters. In other words, the military has us chowing down like special ops. What is the effect of such a diet, eaten—as it is by soldiers and most consumers—day in and day out, year after year? We don’t really know. We’re the guinea pigs in a giant public health experiment, one in which science and technology, at the beck and call of the military, have taken over our kitchens.


US Civil-Military Relations After 9/11

US Civil-Military Relations After 9/11

Author: Mackubin Thomas Owens

Publisher: Bloomsbury Publishing USA

Published: 2011-01-27

Total Pages: 220

ISBN-13: 144118306X

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A thorough survey of the key issues that surround the relations between the military and its civilian control in the US today.


Bleeding Talent

Bleeding Talent

Author: T. Kane

Publisher: Springer

Published: 2017-07-01

Total Pages: 276

ISBN-13: 113751129X

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Shaping the debate on how to save the military from itself. The first part recognizes what the military has done well in attracting and developing leadership talent. The book then examines the causes and consequences of the modern military's stifling personnel system and offers solutions for attracting and retaining top talent.


Delivering Victory

Delivering Victory

Author: Richard E. Killblane

Publisher: Emerald Group Publishing

Published: 2019-11-29

Total Pages: 385

ISBN-13: 1787546039

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In this book US Army Transportation Corps Historian, Richard E. Killblane, utitlizes the expertise of professionals with lived experience of synchronizing military transportation from end to end to uniquely explore how military transportation logistics have evolved during the last half of the 20th Century and beyond towards greater efficiency.


Standard Catalog of U.S. Military Vehicles - 2nd Edition

Standard Catalog of U.S. Military Vehicles - 2nd Edition

Author: David Doyle

Publisher: Penguin

Published: 2011-02-28

Total Pages: 1012

ISBN-13: 1440225729

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Author David Doyle has worked overtime to produce the ultimate guide for the U.S. military vehicle enthusiast. In this exhaustive, comprehensive, and meticulously prepared catalog, Doyle cover all the history, vehicle data, production figures, and variations of every notable U.S. defense vehicle produced between World War II and Operation Desert Story. More than a 1,000 photos, thousands of technical specifications, fascinating historical information, and Krause Publications' exclusive 1-to-6 Vehicle Condition Grading Scale make the Standard Catalog of U.S. Military Vehicles 2nd Edition an indispensable resource for war vehicle enthusiasts and military history buffs.