Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Any student who has ever logged credits in a viticulture and enology class knows David Bird's book: it is the most widely assigned wine science primer in the English-speaking world. This completely revised and updated edition to Bird's classic textbook deciphers all the new scientific advances from the last several years, and conveys them in his typically clear and plainspoken style that renders even the densest subject matter freshman friendly. The new material includes an expanded section on the production of red, rose, white, sweet, sparkling, and fortified wines; information on histamine, flash detente, maceration, and whole bunch and whole berry fermentation; an expanded chapter on wine faults, including Brettanomyces; a new section on HACCP analysis as applied to a winery; and much more.
The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.
Now, Discover the Success Secrets of the World's Top Professionals Are you lost and looking for the right career or trying for that "lucky break"? Now, you can gain invaluable advice from top professionals such as, Donald Trump, Mario Batali, Dr. Patch Adams, Richard Simmons, John C. Bogle, Rex Reed, Jim Davis, Jeff Foxworthy, Danny Gans, William Claxton, Peter Bart, Dr. Robert Ballard, Cirque du Soleil CEO Daniel Lamarre and many more. Let the successful contributors in Now, Launch Your Career help guide you to rewarding, interesting and fulfilling careers. Based on the survey techniques developed by Paul Carpino, M.A., career counselor to thousands of college students, Now, Launch Your Career offers personal insight in how to choose and embark on the road to career satisfaction. Now, you'll learn: What the world's top professionals like, enjoy, value and love about their job/career. What the world's top professionals dislike, resent or like least about their job/career. How the world's top professionals decided on, found or launched their job/career. Few achievements can give you the same satisfaction as a rewarding, successful, interesting and fulfilling career. With the personal advice letters in Now, Launch Your Career you can attain one of your greatest goals.
Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.
Praise for the previous edition: "An outstanding resource for all libraries."—Library Journal, starred review "...useful for job-seekers and career centers of all types...recommended."—American Reference Books Annual "Highly recommended for secondary-school, public, and academic libraries."—Booklist "...provides a comprehensive overview of a vast array of occupations...a great place to start a career search..."—School Library Journal Encyclopedia of Careers and Vocational Guidance—now in its 15th edition—remains the most comprehensive career reference in print. This unparalleled resource has been fully revised and updated to contain the most accurate and current career information available. In Five Volumes and More than 4,100 Pages of Information! The five-volume Encyclopedia of Careers and Vocational Guidance, 15th Edition is an essential resource for public, college, high school, and junior high school libraries; career centers; guidance offices; and other agencies involved with career exploration. More than 800 articles have been revised and updated since the last edition to reflect accurate, up-to-date career information. Along with revisions and updates to all articles, included here are more than 35 new career articles and more than 100 new photographs. Each article offers expanded career information, sidebars, and other user-friendly features. Called out by graphic icons are the top 10 fastest-growing careers and the top 10 careers that experts predict will add the greatest number of positions through the year 2018. Extensive Online References and On-the-job Interviews More than 2,500 Web sites, selected for inclusion based on the quality of information they provide, are listed in the career articles and refer users to professional associations, government agencies, and other organizations. More than 100 on-the-job interviews ranging from worker profiles to daily routines to workers' comments about their occupation are also included in major career articles. Designed to hold students' attention and relay information effectively, this edition of Encyclopedia of Careers and Vocational Guidance is the ideal starting place for career research. This edition features: Comprehensive overviews of 94 industries More than 750 up-to-date job articles, including more than 35 new articles The latest information on salaries and employment trends On-the-job interviews with professionals More than 800 sidebars, providing additional reading on industry issues and history, useful Web sites, industry jargon, and much more Approximately 500 photographs of people at work, with more than 100 new to this edition Career articles keyed to four different government classification systems Career Guidance section in Volume 1, providing information on interviewing, job hunting, networking, writing résumés, and more A comprehensive job title index in each volume, plus additional indexes in Volume 1 New information on using social networking sites for job-hunting, electronic résumés, and more. Extensive Online References and On-the-job Interviews Volume 1 Volume 1 contains two major sections, Career Guidance and Career Fields, as well as appendixes and indexes. Career Guidance is divided into four parts: Preparing for Your Career—presents information on cho
