How to Increase Your Direct Mail Income Right Now
Author: Robert Blum
Publisher:
Published: 1975
Total Pages: 284
ISBN-13:
DOWNLOAD EBOOKPosts
The Direct Mail Solution
Author: Craig Simpson
Publisher: Entrepreneur Press
Published: 2014-01-28
Total Pages: 250
ISBN-13: 1599185180
DOWNLOAD EBOOKFact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Postal Rate Revision
Author: United States. Congress. House. Committee on Post Office and Civil Service
Publisher:
Published: 1960
Total Pages: 724
ISBN-13:
DOWNLOAD EBOOKConsiders H.R. 11140 and related bills, to increase postal rates in 1960.
The Direct Mail Revolution
Author: Robert W. Bly
Publisher: Entrepreneur Press
Published: 2019-03-19
Total Pages: 319
ISBN-13: 1613083890
DOWNLOAD EBOOKBOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Direct Mail Marketing To Promote Your Business
Author: Mirian Szyszka
Publisher: Independently Published
Published: 2021-08-25
Total Pages: 132
ISBN-13:
DOWNLOAD EBOOKDirect mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items. It is leveraged in a variety of ways by marketers of all types, including inbound and outbound sales teams, marketing departments, demand generation teams, growth teams, recruiters, and more. Direct mail marketing is a valuable way to connect with prospects, leads, and clients in a meaningful way. This book will show you how to: - Create promotional messages so effective they resonate with your market - Identify your most likely buyers so you can ignore everyone else - Use cutting edge technologies to develop your optimal sales message This book also offers a method to - Earn maximum response rates and revenue results - Reach profit and revenues often 8-12X higher than email - Maximize sales results across mail, email, social media, & blogging platforms
Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
Author: Stevan Roberts
Publisher: McGraw Hill Professional
Published: 2001
Total Pages: 364
ISBN-13: 9780658001369
DOWNLOAD EBOOKDirect marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Beat the Control
Author: Mike Gunderson
Publisher:
Published: 2021-06
Total Pages:
ISBN-13: 9781737333104
DOWNLOAD EBOOKThere are lots of books on how to do direct mail. We didn't want to write one of those (even though we could). Instead, we thought we would focus on the little - and not so little - things it takes to successfully establish and beat control mailings over time. Over the last 20 years, we've participated in billions of mailings, to mailboxes around the globe. Through this experience, we've seen both the path to direct mail success and how an effort can fall short.This book will provide the tools and tactics you can implement right now to improve your direct mail program. Let's beat the control!Table of contents:- Getting Started- Testing- Targeting & Data- Creative- Offers- Production- Analysis
Hearings
Author: United States. Congress. House. Committee on Post Office and Civil Service
Publisher:
Published: 1947
Total Pages: 1110
ISBN-13:
DOWNLOAD EBOOKThe Ultimate Postcard Marketing Success Manual
Author: Joy Gendusa
Publisher: Postcard Success Manual
Published: 2011-11-30
Total Pages: 248
ISBN-13: 0979963206
DOWNLOAD EBOOKIf you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!
Fundraising for Social Change
Author:
Publisher: John Wiley & Sons
Published: 2011-01-07
Total Pages: 548
ISBN-13: 1118047141
DOWNLOAD EBOOKSince it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.
