How to Find, Choose, and Use Consultants
Author: United States. Department of Housing and Urban Development
Publisher:
Published: 1971
Total Pages: 68
ISBN-13:
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Internal Branding
Author: Jerome Joseph
Publisher:
Published: 2019-03-14
Total Pages: 172
ISBN-13: 9789810741112
DOWNLOAD EBOOKToday Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?The best brand growth strategies start from within!Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign.The book will also feature over 20 case studies from world-class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.
How Clients Buy
Author: Tom McMakin
Publisher: John Wiley & Sons
Published: 2018-03-13
Total Pages: 279
ISBN-13: 111943470X
DOWNLOAD EBOOKThe real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Consulting Success
Author: Michael Zipursky
Publisher: Consulting Success
Published: 2018-10-16
Total Pages: 306
ISBN-13: 9781775041115
DOWNLOAD EBOOKHow can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
Million Dollar Consulting
Author: Alan Weiss
Publisher: McGraw Hill Professional
Published: 2009-09-17
Total Pages: 419
ISBN-13: 0071626190
DOWNLOAD EBOOKThe Long-Awaited Update for Buildinga Thriving Consultancy Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on: Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing Praise for the previous editions of Million Dollar Consulting: “If you’re interested in becoming a rich consultant, this book is a must read.” Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame “Blast out of the per diem trap and into value billing.” Jim Kennedy, founder, publisher, and editor, Consultants News “The advice on developing price structure alone is worth a hundred times the price of the book.” William C. Byham, Ph.D., author of Zapp! “Must reading for those who are beginning a practice orseeking to upgrade an existing practice.” Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
Never Say Sell
Author: Tom McMakin
Publisher: John Wiley & Sons
Published: 2020-10-27
Total Pages: 265
ISBN-13: 1119683785
DOWNLOAD EBOOKLearn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts. Doing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements. Never Say Sell will help you turn one-and-done clients into some of your most exciting and lucrative relationships. It is a must-have for any professional who benefits from repeat business.
Choosing and Using Consultants & Advisers
Author: Harold Lewis
Publisher: Kogan Page Publishers
Published: 2006-03-03
Total Pages: 241
ISBN-13: 0749448415
DOWNLOAD EBOOKThis book is perfect for anyone who needs to use contractors, consultants or other professional advisers, whatever their business. Acknowledged expert Harold Lewis uses his experience on both sides of the business relationship and explains the whole process. The first book to deal with this subject so comprehensively, Using and Choosing Consultants & Advisers gives best practice advice that can immediately be put into effect; doesn't take sides on client-consultancy issues but offers a balanced view; helps clients get into the mind of consultants, showing them how consultancy works from the inside; is addressed to businesses/non-commercial groups as well as individuals. The valuable advice it contains will be useful not just for new businesses, but also for established firms seeking to strengthen and extend their contracting skills. Written in a crisp, accessible and businesslike style, the book contains numerous examples and checklists as well as case studies of good and bad practice. This book will help you avoid mistakes and pitfalls, save time, money and effort, and make the process of working with consultants really worthwhile.
The Irresistible Consultant's Guide to Winning Clients
Author: David A. Fields
Publisher: Morgan James Publishing
Published: 2017-03-21
Total Pages: 273
ISBN-13: 1683501659
DOWNLOAD EBOOKThis deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Monthly Catalogue, United States Public Documents
Author:
Publisher:
Published: 1971
Total Pages: 1508
ISBN-13:
DOWNLOAD EBOOKChoosing and Using Consultants and Advisers
Author: Harold Lewis
Publisher: Kogan Page Publishers
Published: 2006
Total Pages: 244
ISBN-13: 9780749446390
DOWNLOAD EBOOKFor professional advice; understand how consultants and advisers operate and how they charge; define your requirements and specify the job to be done; select the consultants that are right for you; go out to tender; draw up contracts; keep track of the work; deal effectively with problems; develop successful working and partnering relationships.
