How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 898

ISBN-13: 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

How Customers Buy...& Why They Don’t
How Customers Buy...& Why They Don’t

Author: Martyn R. Lewis

Publisher: Radius Book Group

Published: 2018-08-15

Total Pages: 301

ISBN-13: 1635765234

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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.

Effective Selling and Sales Management
Effective Selling and Sales Management

Author: Gini Graham Scott

Publisher: iUniverse

Published: 2007-10

Total Pages: 159

ISBN-13: 0595464866

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EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics: -Creating sales materials -Getting started -Selling techniques -Finding Leads -Using the telephone effectively -Effective presentations -Recruiting others to sell for you -Recruiting a sales manager -Recruiting your own sales team -Interviewing sales people -Orienting new sales people -Organizing new sales people -Setting up a training program -Coordinating sales activities -Keeping your sales group motivated -Providing extra assistance and support -Training sales people to train others

How To Make $2,000 A Month Online With No Formal Training
How To Make $2,000 A Month Online With No Formal Training

Author: Brian Smith

Publisher: THE PUBLISHER

Published: 2024-03-08

Total Pages: 87

ISBN-13:

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This book is a comprehensive guide that teaches readers how to generate a consistent income of $2,000 per month through online ventures, even without any prior formal training. It covers various strategies and methods to achieve this goal, providing detailed step-by-step instructions and practical advice. The chapters are organized systematically, starting with understanding the online market and setting realistic goals. Readers will then learn to identify their skills and interests, research profitable niches, and create a digital product that caters to their chosen niche. The book emphasizes the importance of building an online presence through websites, blogs, and social media platforms, and offers insights on growing an email list. The guide explores different ways to monetize content, such as affiliate marketing, launching digital courses, and incorporating ads and sponsorships. It also delves into freelancing platforms, e-commerce and dropshipping, generating passive income streams, and mastering search engine optimization. The book further covers leveraging online courses and workshops, creating and selling digital art and crafts, managing an online consulting business, maximizing social media influencer opportunities, and implementing digital marketing strategies. It concludes with tips on scaling the online business through outsourcing, expanding offerings, and investing in growth. With its practical advice and comprehensive coverage, this book is a valuable resource for anyone seeking to earn a sustainable income online without formal training.

Behind the Brand
Behind the Brand

Author: Elliott Bryan

Publisher: IdeaPress Publishing

Published: 2019-06-19

Total Pages:

ISBN-13: 9781940858784

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This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Workplace Perspectives on Education and Training
Workplace Perspectives on Education and Training

Author: P.B. Doeringer

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 172

ISBN-13: 9400981449

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Peter B. Doeringer Many of our approaches to education and training date back to the nine teenth and early twentieth centuries. Since that time, the skills and abilities demanded by the economy have undergone far greater change than have our training arrangements. Moreover, our ambitions for what can be ac complished through education and training policy have also increased. Not only do we expect that such policies should meet the skill needs of the na tion, but also we ask that they playa role in equalizing economic oppor tunity and in promoting greater well-being among workers. In accordance with its mandate to increase understanding of educational processes and educational policy, the National Institute of Education (NIB) sponsored a two-day workshop in June of 1979 to examine work place perspectives on education and training policy. The workshop brought together a group of employer and trade union representatives, education and training specialists, policy analysts, and government officials to discuss research and policy questions raised by training activities at the workplace. As one might expect, the discussion ranged widely and reflected many viewpoints on the relationship between education and work. Among the participants there was consensus neither as to what should be done nor 2 PETER B. DOER INGER even as to what were the most important gaps in our knowledge about the workings of the education and training system. The discussion was helpful, however, in drawing attention to the workplace as a significant and too often neglected component of this system.