A detailed overview of all the essential requirements of a successful commercial website. The reader is guided through all the potential pitfalls of setting up a site, with a focus on topics including the skills required, essential web design, hosting and domain names, shopping carts and secure payment provisions, essential security measures and scams to beware, search engine submissions, effective web marketing and online auction sites.
Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
The friendly, tutorial style of Sams Teach Yourself E-Commerce Programming with ASP in 21 Days empowers you to create your own online stores quickly and easily. Using online-proven methods, Stephen Walther, an expert e-commerce developer, provides you with an understanding of online commerce applications, then guides you through the use of VBScript and ASP's built-in objects, enabling you to create your own dynamic, database-driven e-commerce solutions. This book does not stop at just creating the online store. The author teaches you to create order tracking systems, manage advertising, create store reports, personalize the shopping experience and much more.
How to Build a Successful Virtual Assistant Business is the perfect resource for anyone interested in starting or building their own Virtual Assistant practice. It helps you every step of the way... from choosing the right name for your business... to determining your rates... to marketing your services... and even helps you when it comes time to expand your business... plus so much more! This book takes critical information needed to turn your desire to start your own Virtual Assistant business into a profitable endeavor that are guaranteed to bring success... including dozens of sample letters, contracts and other documents; an extensive list of helpful websites and software; and input from VAs in all stages of business ownership.
Are you ready to take your online business to the next level and achieve financial success? Look no further than "Profitable Web Ventures: A Comprehensive Guide to Internet Business Success." This ebook is your ultimate guide to starting, growing, and scaling a profitable online business. With practical tips and strategies, you'll learn how to create a solid business plan, conduct market research, build a strong online presence, and leverage metrics for success. But that's not all. "Profitable Web Ventures" goes beyond the basics and delves into more advanced topics such as crafting a unique value proposition, creating a sales and marketing plan, managing your finances, and scaling your business for sustainable growth. With over 10 chapters of expert advice, you'll have all the tools you need to succeed in the competitive online marketplace. Plus, each chapter includes actionable steps and real-world examples to help you apply what you've learned to your own business. Don't let the fast-paced and ever-changing online world intimidate you. With "Profitable Web Ventures," you'll have everything you need to build a profitable and sustainable online business that brings fulfillment and purpose to your life. Invest in yourself and your future success by getting your copy of "Profitable Web Ventures: A Comprehensive Guide to Internet Business Success" today!
Business Strategy Success Principles outlines 20 essential principles for entrepreneurs and small business owners to apply in order to operate a focused, strategic, and efficient business.
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code About This Book Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website Create visually stunning Responsive Design templates for your website with Squarespace 7 Understand how to monitor, measure, and manage your website after launching it Who This Book Is For This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface. What You Will Learn Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice How to monitor, measure, and manage your website post-launch In Detail Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Style and approach This easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
