How to build your wine brand?
How to build your wine brand?

Author: Adrienn Toth

Publisher: Wineglass Communication

Published: 2023-09-17

Total Pages: 76

ISBN-13:

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To build a successful wine brand, you need to have a strategy because the key is not to use one social media platform over another or putting a cartoon-like label on your bottle over a traditional one with a picture of a chateau. The key is to identify the goal you want to achieve and build a strategy to get there. Only when you can clearly see both your goal and your strategy will you be able to choose the most valuable assets. How to Build Your Wine Brand gives you all the help you need to build the foundation of your brand. It is essential if you are about to start a new wine business, but it is never too late if you are already running one but have doubts about your marketing efforts. We will also guide you through many new trends in business communication that are particularly useful in the wine trade. Let us accompany you along the way!

Luxury Wine Marketing
Luxury Wine Marketing

Author: Peter Yeung

Publisher: Academie Du Vin Library Limited

Published: 2024-02-07

Total Pages: 0

ISBN-13: 9781913141578

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- Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market size for luxury wine has never before been estimated), studying over 1,200 wineries and 8,000 individual wines with a bottle retail price over $100 - Currently no other comprehensive business books on the market which address the topic of luxury wine in this way Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

This Little Pinot Went to Market
This Little Pinot Went to Market

Author: Larry Lockshin

Publisher:

Published: 2015-09-12

Total Pages:

ISBN-13: 9780646947600

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Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.

Tangled Vines
Tangled Vines

Author: Frances Dinkelspiel

Publisher: Macmillan

Published: 2015-10-06

Total Pages: 319

ISBN-13: 1250033225

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Noted California historian rips the oh-so-laid-back label off the California wine trade to show the violent and obsessive world underneath

Around the World in Eighty Wines
Around the World in Eighty Wines

Author: Mike Veseth

Publisher: Rowman & Littlefield

Published: 2017-11-01

Total Pages: 225

ISBN-13: 1442257377

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Inspired by Jules Verne’s classic adventure tale, celebrated editor-in-chief of The Wine Economist Mike Veseth takes his readers Around the World in Eighty Wines. The journey starts in London, Phileas Fogg’s home base, and follows Fogg’s itinerary to France and Italy before veering off in search of compelling wine stories in Syria, Georgia, and Lebanon. Every glass of wine tells a story, and so each of the eighty wines must tell an important tale. We head back across Northern Africa to Algeria, once the world’s leading wine exporter, before hopping across the sea to Spain and Portugal. We follow Portuguese trade routes to Madeira and then South Africa with a short detour to taste Kenya’s most famous Pinot Noir. Kenya? Pinot Noir? Really! The route loops around, visiting Bali, Thailand, and India before heading north to China to visit Shangri-La. Shangri-La? Does that even exist? It does, and there is wine there. Then it is off to Australia, with a detour in Tasmania, which is so cool that it is hot. The stars of the Southern Cross (and the title of a familiar song) guide us to New Zealand, Chile, and Argentina. We ride a wine train in California and rendezvous with Planet Riesling in Seattle before getting into fast cars for a race across North America, collecting more wine as we go. Pause for lunch in Virginia to honor Thomas Jefferson, then it’s time to jet back to London to tally our wines and see what we have learned. Why these particular places? What are the eighty wines and what do they reveal? And what is the surprise plot twist that guarantees a happy ending for every wine lover? Come with us on a journey of discovery that will inspire, inform, and entertain anyone who loves travel, adventure, or wine.

The Barefoot Spirit
The Barefoot Spirit

Author: Michael Houlihan

Publisher: Footnotes Press

Published: 2018-11-19

Total Pages: 298

ISBN-13: 9780999504208

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This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.

Cork Dork
Cork Dork

Author: Bianca Bosker

Publisher: Penguin

Published: 2017-03-28

Total Pages: 353

ISBN-13: 0698195906

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INSTANT NEW YORK TIMES BESTSELLER AND A NEW YORK TIMES CRITICS' PICK “Thrilling . . . [told] with gonzo élan . . . When the sommelier and blogger Madeline Puckette writes that this book is the Kitchen Confidential of the wine world, she’s not wrong, though Bill Buford’s Heat is probably a shade closer.” —Jennifer Senior, The New York Times Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine—until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession, and whether she, too, could become a “cork dork.” With boundless curiosity, humor, and a healthy dose of skepticism, Bosker takes the reader inside underground tasting groups, exclusive New York City restaurants, California mass-market wine factories, and even a neuroscientist’s fMRI machine as she attempts to answer the most nagging question of all: what’s the big deal about wine? What she learns will change the way you drink wine—and, perhaps, the way you live—forever. “Think: Eat, Pray, Love meets Somm.” —theSkimm “As informative as it is, well, intoxicating.” —Fortune

Wine Marketing Online
Wine Marketing Online

Author: Bruce McGechan

Publisher: Board and Bench Publishing

Published: 2013-10-01

Total Pages: 419

ISBN-13: 1935879871

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If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; 'Finally' turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.