How Companies Succeed in Social Business
How Companies Succeed in Social Business

Author: Shawn Santos

Publisher: Pearson Education

Published: 2015

Total Pages: 369

ISBN-13: 0134036484

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This book offers a unique, unprecedentedinsider's view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their intimate first-hand experiences in developing, launching and managing social media initiatives to improve customer care, marketing, product development, and other key business functions. Each chapter, written by a different social media thought leader, reveals their most intense struggles, biggest wins, and hardest-won lessons in social business. These case studies illuminate the differences between "social media for social's sake" and practical use cases that drive real business value. How Companies Succeed in Social Business delivers specific strategies, detailed tactics, true best practices, and actionable answers to these and other crucial questions about both strategy and tactics: How have other companies been successful, and where have they failed? How do I champion social business initiatives to executives? How do I measure ROI and build a business case? How do I attract and deepen both internal and external participation? How do I integrate social media with my existing technologies and processes? How do I organize internally for maximum effectiveness and efficiency? How will social media impact my people and our culture? How can I optimize our content management processes and systems? What's lurking around the corner? How can I prepare for the future of social business?

Socialized!
Socialized!

Author: Mark Fidelman

Publisher: Routledge

Published: 2016-10-21

Total Pages: 232

ISBN-13: 1351860755

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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

The Social Entrepreneur's Playbook, Expanded Edition
The Social Entrepreneur's Playbook, Expanded Edition

Author: Ian C. MacMillan

Publisher: University of Pennsylvania Press

Published: 2013-11-12

Total Pages: 234

ISBN-13: 1613631324

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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

Maximize Your Social
Maximize Your Social

Author: Neal Schaffer

Publisher: John Wiley & Sons

Published: 2013-09-06

Total Pages: 226

ISBN-13: 1118756681

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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Scaling Your Social Venture
Scaling Your Social Venture

Author: Paul N. Bloom

Publisher: Macmillan

Published: 2012-07-03

Total Pages: 224

ISBN-13: 0230377297

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The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on their community. More often than not these ventures find it difficult to expand their initial concepts into new environments. As funding for social programs on a government level tightens, the ability for social programs to broaden and deepen their impact while maintaining financial stability has never been more important. This goal is only achievable when good intentions are combined with comprehensive analysis and planning that takes all aspects of a venture's ecosystem into consideration. Paul N. Bloom, a professor of social entrepreneurship at Duke University's Fuqua School of Business, explores the key components that any social entrepreneur needs to consider when approaching the challenge of scaling. Here Bloom explains the SCALERS model, which stresses that successful scaling requires organizational capabilities in seven areas: staffing, communicating, alliance-building, lobbying, earningsgeneration, replicating, and stimulating market forces. Rich with numerous examples of social entities that have developed these capabilities, Scaling Your Social Venture provides the tools to help social entrepreneurs take their venture to the next level.

Social Business By Design
Social Business By Design

Author: Dion Hinchcliffe

Publisher: John Wiley & Sons

Published: 2012-05-01

Total Pages: 261

ISBN-13: 1118273214

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From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Connect
Connect

Author: John Browne

Publisher: Random House

Published: 2015-09-10

Total Pages: 322

ISBN-13: 0753551756

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The Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.

Building a Successful Social Venture
Building a Successful Social Venture

Author: Eric Carlson

Publisher: Berrett-Koehler Publishers

Published: 2018-09-18

Total Pages: 429

ISBN-13: 1523095962

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This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.

Creating a World Without Poverty
Creating a World Without Poverty

Author: Muhammad Yunus

Publisher: Public Affairs

Published: 2009-01-06

Total Pages: 322

ISBN-13: 1586486675

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The author describes his vision for an innovative business model that would combine the power of free markets with a quest for a more humane, egalitarian world that could help alleviate world poverty, inequality, and other social problems.

Why Startups Fail
Why Startups Fail

Author: Tom Eisenmann

Publisher: Currency

Published: 2021-03-30

Total Pages: 370

ISBN-13: 0593137027

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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.