Author: Alan Fletcher

Publisher:

Published: 2000

Total Pages: 320

ISBN-13: 9780942604764

Bold and innovative, West Coast designers define what's new in this exciting new title on graphic style and design in California. The pressure on today's designers is ever-changing and ever-increasing in this hyper-fast, cyber-spaced world. See how thirty-seven of the top designers from Baja to the Golden Gate charge through problems with the panache and invention we've come to expect from the land of sunshine and dreams. The thirty-seven firms selected to appear in this 304-page, full-color volume provide a statement of purpose to accompany their designs. Through this statement, and by viewing their fresh, new solutions, readers will explore all aspects of the design experience. Some of the design firms in this volume are recognized giants in the field, some are hot new houses, all are top notch. The firms showcased in this book have a complete grasp of today's marketplace, with its more difficult requirements and demands. In their designs, the firms exhibit the visionary spirit, bold excitement and bold sensuality of California. Their fresh approaches and cutting-edge solutions to age-old design assignments display for the viewer the beginnings of a major design revolution, born in the California Milieu. Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, signage and corporate identity.