When Was The Last Time Your Hot Button Was Pushed? Was it when someone at work ignored you or challenged your competence? Was it when your lover or spouse deeply hurt you with a mean comment? Was it when your best friend said or did something cruel -- and you had no idea why she felt such rage? Was it on the highway, when the guy in the next car gave you the finger? Was it when someone told you what to do -- for the millionth time? And when was the last time you unwittingly pushed someone else's button? Did she explode? Did you lose a promotion, an opportunity, the trust of your child? We live in sensitive times. Everyone's temper is quivering right at the surface, and it takes almost nothing to set off fury. When our buttons are pressed, many react by fighting back, but some of us just feel helpless and retreat from the conflict because we're sure we can't win the battle. We sense we're being manipulated or bullied, but we just can't deal with the anger in the air. Well, now we can. Sybil Evans, a celebrated conflict resolution expert, widely known as the "Conflict Coach," has written Hot Buttons, an essential handbook with can't-fail techniques on how to get what we want without alienating people -- without pressing their buttons. Whether you're dealing with the office sadist, an unruly child, or the love of your life -- conflict can be a killer. But here's the irony: Conflict can also work for you, can be an energizing, inspiring, even sexy force if you know how to harness it. Hot Buttons shows you how. Evans offers very specific tools to soothe angry lovers, smooth the rough edges of workplace tension, choose harmony instead of anger between family and friends, and also defuse road rage, cell phone rage, supermarket-line rage, gym rage, restaurant rage, and other banes of this volatile twenty-first century. Her easy-to-follow Five-Step Formula is guaranteed to turn off hot buttons -- yours or someone else's. Loaded with self-test quizzes, written with humor and empathy, this wise and reassuring book can be the spur that finally changes your life. When you know how to cool everyone down, when you can communicate so no one's buttons are pushed and everyone's needs are met, when you finally feel understood and respected, you have true power. Seize the power. Turn off the hot buttons.
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.
We often struggle to answer the question: What is the right thing to do here? Good Intentions suggests that it is possible to do good in economic matters if we begin with the right assumptions (and begins to ask the right questions): —Is greed ever good? —How can we give poor kids a million bucks? —How did Ben and Jerry get so rich? —Is capitalism ruining the environment? —Do immigrants take American jobs? Our actions can produce outcomes that reflect what we value.
DISCOVER THE SECRETS OF WHAT MAKES A MEGA-BESTSELLER IN THIS ENTERTAINING, REVELATORY GUIDE What do Michael Corleone, Jack Ryan, and Scout Finch have in common? Creative writing professor and thriller writer James W. Hall knows. Now, in this entertaining, revelatory book, he reveals how bestsellers work, using twelve twentieth-century blockbusters as case studies—including The Godfather, Gone with the Wind, To Kill a Mockingbird, and Jaws. From tempting glimpses inside secret societies, such as submariners in The Hunt for Red October, and Opus Dei in The Da Vinci Code, to vivid representations of the American Dream and its opposite—the American Nightmare—in novels like The Firm and The Dead Zone, Hall identifies the common features of mega-bestsellers. Including fascinating and little-known facts about some of the most beloved books of the last century, Hit Lit is a must-read for fiction lovers and aspiring writers alike, and makes us think anew about why we love the books we love.
People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting the short end of the stick. Negotiating For Dummies offers tips and strategies to help you become a more comfortable and effective negotiator. It shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to: Develop a negotiating style Map out the opposition Set goals and limits Listen, then ask the right question Interpret body language Say what you mean with crystal clarity Deal with difficult people Push the pause button Close the deal Featuring new information on re-negotiating, as well as online, phone, and international negotiations, Negotiating For Dummies helps you enter any negotiation with confidence and come out feeling like a winner.
Since it was first released, How to Defend the Faith has given Catholics worldwide a new way of talking about their faith around the dinner table or at the office, getting across the Church's positions on contentious issues without losing their cool. It's about learning the principles that allow you to step outside the negative frames imposed by the news media and being well briefed on what the Church actually thinks about politics, gay people, marriage, women, sex abuse, and other key topics. Now revised and updated, How to Defend the Faith includes new sections on what we can learn from Pope Francis's communication, advice on how to give a talk and be active on Twitter, and many other invaluable tips and principles gleaned from the author's years of putting the Church's case in the media. Find your voice. Embody the new evangelization. Enjoy a new and better way to defend the Faith -- without ever having to raise your voice.
A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and self-diagnostics, the authors show you how to: maintain emotional balance in the face of conflict; implement constructive communications techniques; help others deal with conflicts that are causing organization problems; establish norms for handling conflict; use specific approaches for addressing conflict more effectively. "A must-have guidebook for the new age of global business. This book shows every leader how to turn feelings of fear into feelings of safety, suspicion into trust, and competitiveness into collaboration." --Jim Kouzes, coauthor of the best-selling book The Leadership Challenge and Dean's Executive Professor of Leadership, Leavey School of Business, Santa Clara University "Craig Runde and Tim Flanagan use their vast experience to give us Developing Your Conflict Competence. Move beyond negative workplace conflict to positive and constructive outcomes with the simple tools and suggestions in this must-read field guide!" --Marshall Goldsmith, best-selling author of What Got You Here Won't Get You There, Succession: Are You Ready?, and the upcoming MOJO "I've read the authors' first two books, Becoming a Conflict Competent Leader and Building Conflict Competent Teams. Their latest book pulls it all together by providing models, examples, and thought-provoking insight. It will be required reading for my senior management team." --Deborah Jallad, president/chairman, Accredited Surety and Casualty Company, Inc.
THE STUDENT EQEDGE Facilitation and Activity Guide This Facilitation and Activity Guide is a companion to the book The Student EQ Edge: Emotional Intelligence and Your Academic and Personal Success . It offers faculty and facilitators a hands-on resource for helping students reach their potential by tapping into the power of emotional intelligence. The Facilitation Guide includes exercises and activities which are designed to help students develop confidence, independence, the ability to set and meet goals, impulse control, social responsibility, problem-solving skills, stress tolerance, and much more—all of which help improve academic success. The Guide also contains a wealth of illustrative case studies, questions for student reflection, movie selections and TV shows that illustrate emotional intelligence, and a self-development plan. "The single best resource on emotional intelligence in student affairs, The Student EQ Edge: Student Workbook and Facilitation and Activity Guide are well organized, creative, and offer everything an emotional intelligence facilitator would need in a fast-paced student affairs environment. The examples are soundly constructed and resonate with students. These materials are my go-to resources."—Candice Johnston, associate director of student leadership and organizations, Wake Forest University"If I were building a new course to improve student success, it would be founded on emotional intelligence. All the instruction in the world on 'study skills' cannot touch the advantages that come to students who are able to manage their emotional intelligence. And the best news of all is that these skills can be taught. EQ skills make the difference." —Randy L. Swing, executive director, Association for Institutional Research "This Facilitation and Activity Guide is particularly useful, offering options from which the facilitator can draw in preparing assignments or learning community meetings. The focus on learners' needs, and particularly an authentic exploration of self and purpose, is practical yet has the potential to draw students to a deeper understanding of self that will draw them to high performance and contribution to others."—Dennis Roberts, assistant vice president for faculty and student services for the Qatar Foundation