Hook Point
Hook Point

Author: Brendan Kane

Publisher: Waterside Productions

Published: 2020-09-29

Total Pages: 0

ISBN-13: 9781949001006

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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Hook Point
Hook Point

Author: Brendan Kane

Publisher:

Published:

Total Pages: 0

ISBN-13:

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"Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description

Hook Point
Hook Point

Author: Brendan Kane

Publisher:

Published: 2020

Total Pages: 0

ISBN-13:

DOWNLOAD EBOOK

"Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description.

One Million Followers, Updated Edition
One Million Followers, Updated Edition

Author: Brendan Kane

Publisher: BenBella Books

Published: 2018-10-09

Total Pages: 204

ISBN-13: 1946885606

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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Alias Hook
Alias Hook

Author: Lisa Jensen

Publisher: Macmillan

Published: 2014-07-08

Total Pages: 307

ISBN-13: 1466839716

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"Every child knows how the story ends. The wicked pirate captain is flung overboard, caught in the jaws of the monster crocodile who drags him down to a watery grave. But it was not yet my time to die. It's my fate to be trapped here forever, in a nightmare of childhood fancy, with that infernal, eternal boy." Meet Captain James Benjamin Hook, a witty, educated Restoration-era privateer cursed to play villain to a pack of malicious little boys in a pointless war that never ends. But everything changes when Stella Parrish, a forbidden grown woman, dreams her way to the Neverland in defiance of Pan's rules. From the glamour of the Fairy Revels, to the secret ceremonies of the First Tribes, to the mysterious underwater temple beneath the Mermaid Lagoon, the magical forces of the Neverland open up for Stella as they never have for Hook. And in the pirate captain himself, she begins to see someone far more complex than the storybook villain. With Stella's knowledge of folk and fairy tales, she might be Hook's last chance for redemption and release if they can break his curse before Pan and his warrior boys hunt her down and drag Hook back to their neverending game. Alias Hook by Lisa Jensen is a beautifully and romantically written adult fairy tale.

Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook

Author: Gary Vaynerchuk

Publisher: Harper Collins

Published: 2013-11-26

Total Pages: 282

ISBN-13: 0062273078

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Unknown Pleasures
Unknown Pleasures

Author: Peter Hook

Publisher: Simon and Schuster

Published: 2013-04-25

Total Pages: 557

ISBN-13: 1471129802

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'Genuinely funny: indeed, the story will… keep you entertained for a very long time' Sunday Times Joy Division changed the face of music. Godfathers of the current alternative scene, they reinvented rock in the post-punk era, creating a new sound - dark, hypnotic, intense - that would influence U2, Morrissey, R.E.M., Radiohead and many others. This is the story of Joy Division told by the band's legendary bassist, Peter Hook. 'Hook has restored a flesh-and-blood rawness to what was becoming a standard tale. Few pop music books manage that'Guardian 'An honest, enthusiastic account … It's a window like no other into the reality of life in this most aloof of bands' METRO 'An immense account of Joy Division's rise…Having read Hook's book, you'll feel like you were the fifth member of the band' GQ 'A bittersweet, profanity filled recollection… If you like Joy Division, you really have to read it' Q Magazine 'Hook lifts the lid on the real Ian Curtis' NME 'He's frank, incredibly funny, and isn't shy'Artrocker

The Story Grid
The Story Grid

Author: Shawn Coyne

Publisher: Black Irish Entertainment LLC

Published: 2015-05-02

Total Pages: 459

ISBN-13: 1936891360

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WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.

Six Points of Light
Six Points of Light

Author: Kalynn Bayron

Publisher: Createspace Independent Publishing Platform

Published: 2016-01-13

Total Pages: 286

ISBN-13: 9781533052544

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St. Catherine's is a place for misfits, for the forgotten; it is also the only place fifteen-year-old James Cook has ever known. Abandoned on the front steps as an infant James is raised by Sister Maddie who loves him like the mother he never knew. James possesses a genius level intellect and a kind heart but his constant state of ill health has meant that he has never had an invitation to leave the orphanage and join a family. One evening, a young boy is delivered to St. Catherine's in the arms of his distraught mother. In her dying moments she calls out to her son the words that will set James and the young boy on a collision course with destiny, 'Never grow up Peter.' As James and Peter forge a seemingly unbreakable bond, James learns that his new friend is not who he appears to be. Peter is manipulative, mischievous and dangerous. As it turns out Peter is also harboring a secret whose repercussions will echo through time and pierce the veil that separates reality from make believe. Before he was Captain Hook, he was simply James, and as it turns out, he was not such a dastardly villain after all. Join some of the most beloved characters in literature as their roots are laid bare and the truth of their humble beginnings is revealed.

Lost Boy
Lost Boy

Author: Christina Henry

Publisher: Penguin

Published: 2017-07-04

Total Pages: 306

ISBN-13: 0399584021

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From the national bestselling author of Alice comes a familiar story with a dark hook—a tale about Peter Pan and the friend who became his nemesis, a nemesis who may not be the blackhearted villain Peter says he is… There is one version of my story that everyone knows. And then there is the truth. This is how it happened. How I went from being Peter Pan’s first—and favorite—lost boy to his greatest enemy. Peter brought me to his island because there were no rules and no grownups to make us mind. He brought boys from the Other Place to join in the fun, but Peter's idea of fun is sharper than a pirate’s sword. Because it’s never been all fun and games on the island. Our neighbors are pirates and monsters. Our toys are knife and stick and rock—the kinds of playthings that bite. Peter promised we would all be young and happy forever. Peter lies.