Adman’s Dilemma
Adman’s Dilemma

Author: Paul Rutherford

Publisher: University of Toronto Press

Published: 2018-01-01

Total Pages: 467

ISBN-13: 1487522983

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The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Selling with Integrity: Sell Like Jesus- The Perfect Role Model!
Selling with Integrity: Sell Like Jesus- The Perfect Role Model!

Author: Gerard Assey

Publisher: Gerard Assey

Published: 2023-09-14

Total Pages: 67

ISBN-13:

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‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ is a transformative guide that invites sales professionals to embark on a journey of embracing Jesus as the ultimate Role Model in Sales. Through the exploration of eight fundamental steps in selling, this book reveals how biblical principles and Jesus' example can reshape the sales landscape. Drawing from Jesus' compassion, integrity, and servant leadership, readers discover how to create meaningful connections with customers based on love, trust, and empathy. Each chapter presents practical applications of Godly virtues in prospecting, preparing, approaching, uncovering needs, proving value, handling objections, up-selling, cross-selling, closing, and providing exceptional customer service. With compelling examples from Jesus' ministry and relevant biblical scripture, ‘Selling with Integrity: Sell Like Jesus- The Perfect Role Model!’ empowers a sales professional to transcend conventional sales techniques and embrace an authentic approach that reflects the heart of Jesus. This transformative journey leads to not only enhanced sales performance but also a profound impact on the lives of those served. Go ahead! Sell with Christ-like Excellence!

Integrity Selling for the 21st Century
Integrity Selling for the 21st Century

Author: Ron Willingham

Publisher: Currency

Published: 2009-06-03

Total Pages: 240

ISBN-13: 0385515138

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“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

SNAP Selling
SNAP Selling

Author: Jill Konrath

Publisher: Penguin

Published: 2010-05-27

Total Pages: 255

ISBN-13: 1101432950

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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.

Selling 101
Selling 101

Author: Zig Ziglar

Publisher: HarperCollins Leadership

Published: 2003-04-01

Total Pages: 109

ISBN-13: 1418530298

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Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.