Hollywood Looks at Its Audience
Author: Leo A. Handel
Publisher:
Published: 1950
Total Pages: 270
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Leo A. Handel
Publisher:
Published: 1950
Total Pages: 270
ISBN-13:
DOWNLOAD EBOOKAuthor: Leo A. Handel
Publisher:
Published: 1950
Total Pages: 240
ISBN-13:
DOWNLOAD EBOOKAuthor: Kevin Goetz
Publisher: Simon and Schuster
Published: 2021-11-30
Total Pages: 240
ISBN-13: 198218678X
DOWNLOAD EBOOKDiscover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars. Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. From “the best in the business” (Sacha Baron Cohen), this book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics. Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump. Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.
Author: Melvyn Stokes
Publisher: British Film Institute
Published: 1999-09-26
Total Pages: 0
ISBN-13: 9780851707396
DOWNLOAD EBOOKExamines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Author: Susan Ohmer
Publisher: Columbia University Press
Published: 2006
Total Pages: 301
ISBN-13: 0231121326
DOWNLOAD EBOOKExplores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Author: Melvyn Stokes
Publisher: Bloomsbury Publishing
Published: 2019-07-25
Total Pages: 300
ISBN-13: 1838716238
DOWNLOAD EBOOKThis is an examination of the concepts of spectatorship in the light of historical accounts of audience reception. The book looks at how audiences have historically talked about Hollywood movies, and the ways in which 'word-of-mouth' responses have affected the reception of individual movies.
Author: Melvyn Stokes
Publisher: British Film Institute
Published: 1999-09-26
Total Pages: 224
ISBN-13:
DOWNLOAD EBOOKNo Marketing Blurb
Author: Bruce A. Austin
Publisher:
Published: 1989
Total Pages: 220
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas Schatz
Publisher: Taylor & Francis
Published: 2004
Total Pages: 434
ISBN-13: 9780415281324
DOWNLOAD EBOOK'Hollywood' as a concept applies variously to a particular film style, a factory-based mode of film production, a cartel of powerful media institutions and a national (and increasingly global) 'way of seeing'. It is a complex social, cultural and industrial phenomenon and is arguably the single most important site of cultural production over the past century.This collection brings together journal articles, published essays, book chapters and excerpts which explore Hollywood as a social, economic, industrial, aesthetic and political force, and as a complex historical entity.
Author: Catherine Jurca
Publisher: Univ of California Press
Published: 2012-03-28
Total Pages: 284
ISBN-13: 0520951964
DOWNLOAD EBOOKIn Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.