In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Read Ammon Shea's blogs and other content on the Penguin Community. A surprising, lively, and rich history of that ubiquitous doorstop that most of us take for granted. Ammon Shea is not your typical thirtysomething book enthusiast. After reading the Oxford English Dictionary from cover to cover (and living to write about it in Reading the OED), what classic, familiar, but little-read book would he turn to next? Yes, the phone book. With his signature combination of humor, curiosity, and passion for combing the dustbins of history, Shea offers readers a guided tour into the surprising, strange, and often hilarious history of the humble phone book. From the first printed version in 1878 (it had fifty listings and no numbers) to the phone book's role in presidential elections, Supreme Court rulings, Senate filibusters, abstract art, subversive poetry, circus sideshows, criminal investigations, mental-health diagnoses, and much more, this surprising volume reveals a rich and colorful story that has never been told-until now.
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more
For fans of My Ideal Bookshelf and Bibliophile, The Call Me Ishmael Phone Book is the perfect gift for book lovers everywhere: a quirky and entertaining interactive guide to reading, featuring voicemails, literary Easter eggs, checklists, and more, from the creators of the popular multimedia project. The Call Me Ishmael Phone Book is an interactive illustrated homage to the beautiful ways in which books bring meaning to our lives and how our lives bring meaning to books. Carefully crafted in the style of a retro telephone directory, this guide offers you a variety of unique ways to connect with readers, writers, bookshops, and life-changing stories. In it, you’ll discover... -Heartfelt, anonymous voicemail messages and transcripts from real-life readers sharing unforgettable stories about their most beloved books. You’ll hear how a mother and daughter formed a bond over their love for Erin Morgenstern’s The Night Circus, or how a reader finally felt represented after reading Gene Luen Yang’s American Born Chinese, or how two friends performed Mary Oliver’s Thirst to a grove of trees, or how Anne Frank inspired a young writer to continue journaling. -Hidden references inside fictional literary adverts like Ahab’s Whale Tours and Miss Ophelia’s Psychic Readings, and real-life literary landmarks like Maya Angelou City Park and the Edgar Allan Poe House & Museum. -Lists of bookstores across the USA, state by state, plus interviews with the book lovers who run them. -Various invitations to become a part of this book by calling and leaving a bookish voicemail of your own. -And more! Quirky, nostalgic, and full of heart, The Call Me Ishmael Phone Book is a love letter to the stories that change us, connect us, and make us human.
Hahn quickly engages readers to teach basics and intermediate usage of the Internet. Even Grandma can learn to be an accomplished user with easy-to-decipher instructions and tips.