Read and Download eBook Full
Author: Elizabeth Caldwell Hirschman
Publisher: Andrews McMeel Publishing
Published: 2000
Total Pages: 380
ISBN-13: 9780740704857
DOWNLOAD EBOOKThis book, "traces the evolution of mythic symbols in American popular culture as shown in movies and on TV from 1939-1999."--dust jacket.
Author: Michael Berman
Publisher: Cambridge Scholars Publishing
Published: 2011-01-18
Total Pages: 210
ISBN-13: 1443827762
DOWNLOAD EBOOKThis exciting new anthology brings together many diverse views on blockbuster and cult science fiction films of the 1970s. These essays, which range in focus from Alien to Zardoz, explore some of the most fundamental questions about the meaning of being human. The chapters of the first section challenge our notions of heroism, confronting our ideas with issues of history, gender and embodiment. The second section’s contributions delve into the human caused monstrosities of our own ingenuity and curiosity whereby our technology transforms the human into a source of horror. The anthology’s final section is a chorus that speaks to the cinematic depictions that disrupt our religious and moral assumptions. The international group of contributors have produced a surprising, entertaining and enlightening work that will appeal to both science fiction and film enthusiasts the world over.
Author:
Publisher:
Published: 2001-01
Total Pages: 120
ISBN-13:
DOWNLOAD EBOOKPopular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
Published: 2016-01-08
Total Pages: 389
ISBN-13: 1785602160
DOWNLOAD EBOOKStorytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Author: Russell W. Belk
Publisher: Emerald Group Publishing
Published: 2012-12-20
Total Pages: 386
ISBN-13: 1781900221
DOWNLOAD EBOOKThis volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c
Author: Barbara Stern
Publisher: Routledge
Published: 2003-09-02
Total Pages: 417
ISBN-13: 1134669879
DOWNLOAD EBOOKRepresenting Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Author: Sue Beeton
Publisher: Channel View Publications
Published: 2015
Total Pages: 254
ISBN-13: 1845415280
DOWNLOAD EBOOKThis book explores the relationship between tourism and the moving image, from the early era of silent moving pictures through to cinema as mass entertainment. It examines how our active and emotional engagement with moving images provides meaning and connection to a place that can affect our decision-making when we travel. It also analyses how our touristic experiences can inform our film-viewing. A range of genres and themes are studied including the significance of the western, espionage, road and gangster movies, along with further study of film studio theme parks and an introduction to the relationship between gaming and travel. This book will appeal to tourism scholars as well as film studies professionals, and is written in an accessible manner for a general audience.
Author: Michael Saren
Publisher: Routledge
Published: 2013-05-13
Total Pages: 305
ISBN-13: 1136380094
DOWNLOAD EBOOKRejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
Published: 2010-06-23
Total Pages: 456
ISBN-13: 1849509239
DOWNLOAD EBOOKCase Study Research Theory, Methods and Practice.
Author: Cynthia Huffman
Publisher: Routledge
Published: 2003-09-02
Total Pages: 351
ISBN-13: 113459903X
DOWNLOAD EBOOKThis book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
