What Our Lettering Needs
What Our Lettering Needs

Author: Rick Cusick

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9781933360553

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This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.

Manuale Typographicum
Manuale Typographicum

Author: Hermann Zapf

Publisher: Cambridge, Mass : M.I.T. Press

Published: 1970

Total Pages: 264

ISBN-13:

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One hundred typographic pages are exhibited in this book, consisting of alphabets and quotations printed in various type styles. The quotations selected by the author concern types and printing, are from the past and the present, and are in 16 languages (translations are provided). Hermann Zapf is a noted type designer and he himself originally devised many of the type faces used here. Other faces were taken from the fonts of the Stempel foundry in Frankfurt/Main and historic faces came from that foundry's archives. The author has also designed the page layouts, choosing for this manual a horizontal format. The purpose of the manual is "to show the myriad possibilities of the expressiveness and beauty of type, whether individually or in massed text, by the use of purely typographic means." The original English edition of this work was limited to 1000 copies. In making it available to a larger audience, Paul Standard's comment, printed in the original, becomes more pertinent still: "In a world grown noisy and clamorous, reading remains among the very few quiet pleasures left to man. The present work hopes to be considered an attempt to bring a body of critical and expository comment to the widest circle of readers—comment upon every contributory element in bookmaking and printing generally, upon the design of letter forms and their disposition on the page. The very sight of so many different languages on these successive pages is itself a humanizing experience, suggesting as it does a striving for unity while preserving linguistic diversity by means of the printer's art." This "critical and expository comment" has been culled from a wide international range of writers, including both masters of literature and masters of the art of printing.

About More Alphabets
About More Alphabets

Author: Jerry Kelly

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9780984274406

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Typophile Chapbook, New Series, 3. "Letterforms are things that nearly all of us in the Western world have learned to take for granted. We treat them much like door knobs, water taps, thermostats, and hinges. We evidently think (in defiance of all logic) that what we read or write matters far more than how it's read or written, and that letterforms are just a way to get there, as a door knob is a way to open a door," writes Robert Bringhurst in the Foreword to About More Alphabets. This book hopes to bring attention to a neglected topic by focusing on the letterforms of Hermann Zapf. From metal type to the digital characters, Hermann Zapf has composed exceptional type designs for seventy years. He can be considered one of the most important calligraphers of all time, as well as a most notable book designer and typographer. His typefaces are among the most beautiful and familiar in the world. This book, a companion volume to the Typophile Chapbook About Alphabets (1960, updated 1970), describes Zapfs post-1970 type designs and provides new research on many of the earlier types. In this volume, typographer and calligrapher Jerry Kelly describes the origins and history of numerous Hermann Zapf typefaces including Marconi, ITC Zapf International, Linotype Zapfino, and Zapf Civilité. Kelly also includes new information on the Palatino nova and Optima nova families. This new Typophiles Chapbook is profusely illustrated with type specimens and drawings, many of which have never before been reproduced. Illustrations include drawings by Zapf, comparisons of various types, early sketches, typefaces never issued, and a twenty-eight page image section of type specimens. Other types described include Hallmark Textura, AMS Euler fraktur bold, Zapf Renaissance italic swash, Medici script, Aurelia, AMS Euler, Zapf Renaissance, ITC Zapf Chancery, and Zapf Civilité. Robert Bringhurst calls Zapf one of historys greatest two-dimensional architects. He says, "Hermann Zapf has made letters so subtle, so lovely they bring tears to knowledgeable eyes. And there are very few people who know Zapfs work as well as Jerry Kelly. Read him and weep."

Texts on Type
Texts on Type

Author: Steven Heller

Publisher: Allworth Press

Published: 2001-02

Total Pages: 298

ISBN-13:

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Presents more than fifty texts, familiar and rare, about the history, aesthetics, and practice of type design and typography. Includes essays by such leading type masters as Frederic W. Goudy, Hermann Zapf, and Paul Rand. [back cover].

Concrete Mathematics
Concrete Mathematics

Author: Ronald L. Graham

Publisher: Addison-Wesley Professional

Published: 1994-02-28

Total Pages: 811

ISBN-13: 0134389980

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This book introduces the mathematics that supports advanced computer programming and the analysis of algorithms. The primary aim of its well-known authors is to provide a solid and relevant base of mathematical skills - the skills needed to solve complex problems, to evaluate horrendous sums, and to discover subtle patterns in data. It is an indispensable text and reference not only for computer scientists - the authors themselves rely heavily on it! - but for serious users of mathematics in virtually every discipline. Concrete Mathematics is a blending of CONtinuous and disCRETE mathematics. "More concretely," the authors explain, "it is the controlled manipulation of mathematical formulas, using a collection of techniques for solving problems." The subject matter is primarily an expansion of the Mathematical Preliminaries section in Knuth's classic Art of Computer Programming, but the style of presentation is more leisurely, and individual topics are covered more deeply. Several new topics have been added, and the most significant ideas have been traced to their historical roots. The book includes more than 500 exercises, divided into six categories. Complete answers are provided for all exercises, except research problems, making the book particularly valuable for self-study. Major topics include: Sums Recurrences Integer functions Elementary number theory Binomial coefficients Generating functions Discrete probability Asymptotic methods This second edition includes important new material about mechanical summation. In response to the widespread use of the first edition as a reference book, the bibliography and index have also been expanded, and additional nontrivial improvements can be found on almost every page. Readers will appreciate the informal style of Concrete Mathematics. Particularly enjoyable are the marginal graffiti contributed by students who have taken courses based on this material. The authors want to convey not only the importance of the techniques presented, but some of the fun in learning and using them.

The Thames and Hudson Dictionary of Graphic Design and Designers
The Thames and Hudson Dictionary of Graphic Design and Designers

Author: Alan Livingston

Publisher: Thames and Hudson

Published: 2012-09-11

Total Pages: 0

ISBN-13: 9780500204139

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“Covers everything from airbrush to Hermann Zapf.” —Communication Arts The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike.

The Typographic Medium
The Typographic Medium

Author: Kate Brideau

Publisher: MIT Press

Published: 2021-10-19

Total Pages: 299

ISBN-13: 0262365626

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An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.