Headline Writing
Headline Writing

Author: Sunil Saxena

Publisher: SAGE

Published: 2006-02-13

Total Pages: 218

ISBN-13: 9780761934219

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The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.

Sales Therapy
Sales Therapy

Author: Grant Leboff

Publisher: John Wiley & Sons

Published: 2010-06-15

Total Pages: 206

ISBN-13: 190731220X

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If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy

Confederate Statues and Memorialization
Confederate Statues and Memorialization

Author: Catherine Clinton

Publisher: University of Georgia Press

Published: 2019-04-01

Total Pages: 189

ISBN-13: 0820355569

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Nine killed in Charleston church shooting. White supremacists demonstrate in Charlottesville. Monuments decommissioned in New Orleans and Chapel Hill. The headlines keep coming, and the debate rolls on. How should we contend with our troubled history as a nation? What is the best way forward? This first book in UGA Press’s History in the Headlines series offers a rich discussion between four leading scholars who have studied the history of Confederate memory and memorialization. Through this dialogue, we see how historians explore contentious topics and provide historical context for students and the broader public. Confederate Statues and Memorialization artfully engages the past and its influence on present racial and social tensions in an accessible format for students and interested general readers. Following the conversation, the book includes a “Top Ten” set of essays and articles that everyone should read to flesh out their understanding of this contentious, sometimes violent topic. The book closes with an extended list of recommended reading, offering readers specific suggestions for pursuing other voices and points of view.

Headline Hollywood
Headline Hollywood

Author: Adrienne L. McLean

Publisher:

Published: 2001

Total Pages: 334

ISBN-13:

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Hollywood has long been associated with scandal--with covering it up, with managing its effects, and, in some cases, with creating and directing it. In putting together Headline Hollywood, Adrienne McLean and David Cook approach the relationship between Hollywood and scandal from a fresh perspective. The contributors consider some of the famous transgressions that shocked Hollywood and its audiences during the last century, and explore the changing meaning of scandal over time by zeroing in on issues of power: Who decides what crimes and misdemeanors should be circulated for public consumption and titillation? What makes a Hollywood scandal scandalous? What are the uses of scandal? The essays are arranged chronologically to show how Hollywood scandals have evolved relative to changing moral and social orders. This collection will prove essential to the field of film studies as well as to anyone interested in the character and future direction of American culture. Contributors are Mark Lynn Anderson, Cynthia Baron, James Castonguay, Nancy Cook, Mary Desjardins, Lucy Fischer, Lee Grieveson, Erik Hedling, Peter Lehman, William Luhr, Adrienne L. McLean, Susan McLeland, and Sam Stoloff. Adrienne L. McLean is an assistant professor of film studies at the University of Texas at Dallas. David A. Cook is a professor of film and media studies at Emory University. He is the author of A History of Film Narrative.

Sticky Marketing
Sticky Marketing

Author: Grant Leboff

Publisher: Kogan Page Publishers

Published: 2011-01-03

Total Pages: 232

ISBN-13: 0749460512

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We live in a world were people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'. Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement', not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. Sticky Marketing proves that marketing should now be about value creation if you want to truly engage with your customers. It is only by providing value that you can win the battle for customer attention - stop shouting and start a conversation.

Stickier Marketing
Stickier Marketing

Author: Grant Leboff

Publisher: Kogan Page Publishers

Published: 2014-02-03

Total Pages: 267

ISBN-13: 0749471093

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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Headline Diplomacy
Headline Diplomacy

Author: Philip Seib

Publisher: Praeger

Published: 1997

Total Pages: 216

ISBN-13:

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Seib explores the many ways in which news coverage shapes the design and implementation of foreign policy. By influencing the political attitudes of opinion-shaping elites and the public at large, the news media can profoundly affect the conduct of foreign policy. Seib's text analyzes important examples of press influence on foreign affairs: the news media's definition of success and failure, as in reporting the 1968 Tet Offensive in Vietnam; how public impatience, fueled by news reports, can pressure presidents, as happened during the Iran hostage crisis of 1979-81; how presidents can anticipate and control news media coverage, as was done by the Bush administration during the 1991 Gulf War; how press revelation or suppression of secret information affects policy, as in the cases of the Bay of Pigs, the Cuban missile crisis, and various intelligence operations; how coverage of humanitarian crises affects public opinion; the challenges of live TV coverage; and the changing influence of news in the post-Cold War world. By covering a wide range of issues and examples, this important text will stimulate thoughtful appraisal of the relationships between the news media and those who make policy. It will be of interest to students and scholars in journalism, political communication, and international relations.

Voter Suppression in U.S. Elections
Voter Suppression in U.S. Elections

Author: Jim Downs

Publisher: University of Georgia Press

Published: 2020

Total Pages: 175

ISBN-13: 0820357731

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"Following the model of the first book in the "History in the Headlines (HiH) series (Catherine Clinton's Confederate Statues and Memorialization), Voter Suppression in U.S. Elections offers an enlightening, history-informed conversation about voter disenfranchisement in the United States. The book includes an edited transcript of a conversation hosted by the Library Company of Philadelphia in 2019, as well as the "ten best" articles students and interested citizens should read about voter access and suppression. The book will have an online presence that hosts additional content (more articles, podcasts, other news) on the press's Manifold digital publishing platform site"--