HC 614 - Tourism

HC 614 - Tourism

Author: Great Britain. Parliament. House of Commons. Culture, Media, and Sport Committee

Publisher: The Stationery Office

Published: 2015

Total Pages: 57

ISBN-13: 0215084578

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The tourism sector, a massive conglomeration of diverse businesses and organisations, contributes billions of pounds to the British economy and sustains millions of jobs. Yet its central role in the economic activity and life of the country is not given sufficient recognition. Too often, Government fails to factor tourism into its wider decision-making. The Committee have heard convincing evidence that the sub-national structures for supporting tourism in England were damaged by the abolition of the Regional Development Agencies without putting in place adequate arrangements for tourism promotion. With sufficient resources, the Committee believes VisitEngland is well placed to move more decisively into the organisational vacuum left by the abolition of the Regional Development Agencies and the Regional Tourist Boards. It could better coordinate the disparate efforts of some 200 local Destination Management Organisations, focusing its attention on those with most promise of developing a substantial tourism base. It could be an even better source of advice and training to the many small businesses that typify much of the tourism industry. Working with the National Coastal Tourism Academy in identifying and promulgating best practice, VisitEngland could begin the process of turning round those seaside resorts that have lost their way. The Academy is funded by the Coastal Communities Fund - a source of income for which the Committee shares the Government's enthusiasm.


Marketing and Smart Technologies

Marketing and Smart Technologies

Author: José Luís Reis

Publisher: Springer Nature

Published: 2022-03-29

Total Pages: 709

ISBN-13: 9811692688

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.