Hawks, Seagulls, and Mice
Hawks, Seagulls, and Mice

Author: Tim J. Smith

Publisher: iUniverse

Published: 2006-04

Total Pages: 267

ISBN-13: 0595381111

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Hawks, Seagulls, & Mice is an eye-opening resource for executives, entrepreneurs, venture capitalist, and everyone else involved in sales and marketing in business markets. It presents business-tested conceptual and quantitative models for driving performance in creating customers and capturing profits in plain-spoken terms and supported by numerous case studies and examples. Explore business markets from the following perspectives: Strategic growth patterns Sales and marketing organization design Sales and marketing activity management Customer buying process Psychological and business value communication Sales and marketing performance audits ¿Finally! Someone has shifted the old B2B paradigm of sales and marketing and provided some dynamic, new, easy-to-use, quantitative models for integrating the two around business goals.¿ Gordon Hochhalter, Partner, Creativitystrategyconnectivity, Mobium Creative Group fills two major gaps in the marketing book universe¿marketing in business-to-business markets and the integration of sales and marketing functions. Smith addresses these gaps in a systematic and comprehensive manner. A solid effort.¿ Puneet Manchanda, Associate Professor of Marketing, University of Chicago Graduate Schools of Business ¿Smith¿s¿Hawks, Seagulls, & Mice is a just-in-time work, immediately needed by many and useful to all those businesses that wish to grow their revenues in today¿s dynamic and exceedingly complex competitive marketplace.¿ Green R. Miller, PhD, Professor of Economics, Morehead State University A comprehensive understanding of business markets conveyed through abstract, mostly impenetrable prose. Smith, an adjunct professor of marketing at DePaul University and chief editor of the Wiglaf Journal, demonstrates considerable insight about business systems. He reviews various strategies for business growth, examining marketing theory, organizational structure, models of communication between businesses and the integration of sales and marketing. which help simplify abstract concepts. Equally welcome are the few included case studies. Smith's analyses will not appeal to casual readers, but the text has a place in the marketing classroom. Knowledgeable and authoritative. -Kirkus Discoveries

Classical Cats
Classical Cats

Author: Donald W. Engels

Publisher: Routledge

Published: 2018-10-03

Total Pages: 248

ISBN-13: 1134692935

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This is the definitive book on classical cats. The cat has played a significant role in history from the earliest times. Well known is its role in the religion and art of ancient Egypt, no less than its association with witchcraft in the Middle Ages. But when did the cat become a domestic companion and worker as well? There has been much debate about the position of the cat in ancient Greece and Rome. Artistic representations are sometimes ambiguous, and its role as a mouse-catcher seems often to have been carried out by weasels. Yet other evidence clearly suggests that the cat was as important to Greeks and Romans as it is to many modern people. This book is the first comprehensive survey of the evidence for cats in Greece and Rome, and of their functions and representations in art. Donald Engels draws on authors from Aesop to Aristotle; on vase-painting, inscriptions and the plastic arts; and on a thorough knowledge of zoology of the cat. He also sets the ancient evidence in the wider context of the Egyptian period that preceded it, as well as the views of the Church fathers who ushered antiquity into the Middle Ages.

Pricing Done Right
Pricing Done Right

Author: Tim J. Smith

Publisher: John Wiley & Sons

Published: 2016-07-25

Total Pages: 212

ISBN-13: 1119183197

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Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.

The Handy Answer Book for Kids (and Parents)
The Handy Answer Book for Kids (and Parents)

Author: Gina Misiroglu

Publisher: Visible Ink Press

Published: 2009-10-01

Total Pages: 306

ISBN-13: 1578592763

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Kids ask the darndest things . . . and here are the answers—all in one helpful book! Anyone who has ever been a kid, raised a kid, or spent any time with kids knows that asking questions is a critical part of being a kid. Kids have curious minds, and they come up with some very interesting questions. Why do dogs bark? Why is the sky blue? Why do people have to grow old? Questions like these are how kids find out about the world, and these questions deserve answers. But the truth is, adults don’t always know the answers. The Handy Answer Book for Kids (and Parents) comes to the rescue! Written with a child's imagination in mind, this easy-to-understand book is a launching pad for curious young minds and a life raft for parents at wits end. It addresses nearly 800 queries with enough depth and detail to both satisfy the curiosity of persistent young inquisitors and provide parents with a secure sense of a job well done. It'll equip every parent for those difficult, absurd, or sometimes funny questions from their kids, such as … Why do people speak different languages? Why do I cry? How can fish breathe underwater? Can people who die see and talk with living people after they are gone? Why do women in some countries wear veils? How did my life begin? How does a vacuum cleaner pick up dirt? How does my body know to wake up when morning comes? With numerous photos and illustrations, this tome is richly illustrated, and its helpful bibliography and extensive index add to its usefulness. A launching pad for inquisitive young minds and a life raft for parents who are at their wits’ end, The Handy Answer Book for Kids (and Parents) is a book that every parent needs, and every kid will covet!

Humans Versus Nature
Humans Versus Nature

Author: Daniel R. Headrick

Publisher:

Published: 2020

Total Pages: 625

ISBN-13: 0190864710

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Since the appearance of Homo sapiens on the planet hundreds of thousands of years ago, human beings have sought to exploit their environments, extracting as many resources as their technological ingenuity has allowed. As technologies have advanced in recent centuries, that impulse has remained largely unchecked, exponentially accelerating the human impact on the environment. Humans versus Nature tells a history of the global environment from the Stone Age to the present, emphasizing the adversarial relationship between the human and natural worlds. Nature is cast as an active protagonist, rather than a mere backdrop or victim of human malfeasance. Daniel R. Headrick shows how environmental changes--epidemics, climate shocks, and volcanic eruptions--have molded human societies and cultures, sometimes overwhelming them. At the same time, he traces the history of anthropogenic changes in the environment--species extinctions, global warming, deforestation, and resource depletion--back to the age of hunters and gatherers and the first farmers and herders. He shows how human interventions such as irrigation systems, over-fishing, and the Industrial Revolution have in turn harmed the very societies that initiated them. Throughout, Headrick examines how human-driven environmental changes are interwoven with larger global systems, dramatically reshaping the complex relationship between people and the natural world. In doing so, he roots the current environmental crisis in the deep past.

The Escape (Animorphs #15)
The Escape (Animorphs #15)

Author: K. A. Applegate

Publisher: Scholastic Inc.

Published: 2017-06-27

Total Pages: 132

ISBN-13: 1338216562

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Almost nothing could be as bad as finding out your mother is Visser One, the most powerful leader of the Yeerk invasion of Earth. But it happened to Marco. And even though he's been handling it pretty well, he knew there'd come a time when he'd have to face her again, knowing that the Yeerk in her brain has taken his mother away.So when Marco and the other Animorphs discover that Visser One is overseeing a secret underwater project, they know they have to check it out. But Marco's not sure if this is a battle he'll be able to fight.

New Aesop Fables for Children Volume I
New Aesop Fables for Children Volume I

Author: Robert Long

Publisher: Lulu.com

Published: 2009-05-08

Total Pages: 86

ISBN-13: 0557009537

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These new and delightful fables expand on the themes that Aesop wrote about and now concern the issues, vices, and virtues of this century. These new 45 fables, which involve animals, insects, people, and objects, touch on a variety of social, moral and even political themes that are particularly relevant to this time. The fables, which have been written for third and fourth grade levels, will appeal to both young and old.

KJV Reese Chronological Study Bible
KJV Reese Chronological Study Bible

Author: Edward Reese

Publisher: Baker Books

Published: 2016-08-16

Total Pages: 2281

ISBN-13: 1441230203

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Classic KJV Chronological Bible Now Redesigned with In-Depth Study Notes With over 200,000 copies sold, the Reese Chronological Bible is the trusted text for those reading through the King James Version in historical order. Now this classic Bible has a fully redesigned two-color interior packed full of in-depth study materials, including: · detailed timelines · geographical and archeological notes that help verify Scripture accounts · cultural and historical notes that shed light on biblical contexts · explanations of difficult passages and words · ages and genealogies of key figures · translations of weights and measurements to today's usage · 365-day reading plan Arranged in chronological sections, this easy-to-use volume will help you understand the Bible, its story--and its significance to us today--even better.

Wesley the Owl
Wesley the Owl

Author: Stacey O'Brien

Publisher: Simon and Schuster

Published: 2008-08-19

Total Pages: 243

ISBN-13: 1416551735

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Chronicles the author's rescue of an abandoned barn owlet, from her efforts to resuscitate and raise the young owl through their nineteen years together, during which the author made key discoveries about owl behavior.