Bringing in the harvest. Rescuing survivors from the wreckage of bombed houses. Raising money for Spitfires and warships. Keeping the family business running when parents were enlisted into war-work. These are just a few examples of how children and young people made substantial contributions to the war effort during the Second World War. --
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.