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Author: Alexander Nill
Publisher: Edward Elgar Publishing
Published: 2015-06-29
Total Pages: 461
ISBN-13: 1781003432
DOWNLOAD EBOOKExploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Author: Lynne Eagle
Publisher: SAGE
Published: 2020-10-05
Total Pages: 975
ISBN-13: 1529738571
DOWNLOAD EBOOKThe SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Author: M. Joseph Sirgy
Publisher: Springer Science & Business Media
Published: 2001-11-30
Total Pages: 472
ISBN-13: 9781402001727
DOWNLOAD EBOOKThis handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author: George G. Brenkert
Publisher: Oxford Handbooks Online
Published: 2010
Total Pages: 747
ISBN-13: 019530795X
DOWNLOAD EBOOKThe Oxford Handbook of Business Ethics is a comprehensive treatment of business ethics from a philosophical approach. Each chapter is written by an accomplished philosopher who surveys a major ethical issue in business, offers his or her own contribution to the issues that define that topic, and provides a bibliography that identifies key works in the field.
Author: Lynne Eagle
Publisher: SAGE
Published: 2015-09-15
Total Pages: 461
ISBN-13: 1473934028
DOWNLOAD EBOOKMarketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Author: Patrick E. Murphy
Publisher: Taylor & Francis
Published: 2016-12-13
Total Pages: 213
ISBN-13: 1317235657
DOWNLOAD EBOOKUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Author: A. T. Panter
Publisher: Routledge
Published: 2011-03-01
Total Pages: 508
ISBN-13: 1136888721
DOWNLOAD EBOOKThis comprehensive Handbook is the first to provide a practical, interdisciplinary review of ethical issues as they relate to quantitative methodology including how to present evidence for reliability and validity, what comprises an adequate tested population, and what constitutes scientific knowledge for eliminating biases. The book uses an ethical framework that emphasizes the human cost of quantitative decision making to help researchers understand the specific implications of their choices. The order of the Handbook chapters parallels the chronology of the research process: determining the research design and data collection; data analysis; and communicating findings. Each chapter: Explores the ethics of a particular topic Identifies prevailing methodological issues Reviews strategies and approaches for handling such issues and their ethical implications Provides one or more case examples Outlines plausible approaches to the issue including best-practice solutions. Part 1 presents ethical frameworks that cross-cut design, analysis, and modeling in the behavioral sciences. Part 2 focuses on ideas for disseminating ethical training in statistics courses. Part 3 considers the ethical aspects of selecting measurement instruments and sample size planning and explores issues related to high stakes testing, the defensibility of experimental vs. quasi-experimental research designs, and ethics in program evaluation. Decision points that shape a researchers’ approach to data analysis are examined in Part 4 – when and why analysts need to account for how the sample was selected, how to evaluate tradeoffs of hypothesis-testing vs. estimation, and how to handle missing data. Ethical issues that arise when using techniques such as factor analysis or multilevel modeling and when making causal inferences are also explored. The book concludes with ethical aspects of reporting meta-analyses, of cross-disciplinary statistical reform, and of the publication process. This Handbook appeals to researchers and practitioners in psychology, human development, family studies, health, education, sociology, social work, political science, and business/marketing. This book is also a valuable supplement for quantitative methods courses required of all graduate students in these fields.
Author: Wally Snyder
Publisher: Routledge
Published: 2016-11-03
Total Pages: 300
ISBN-13: 1317281527
DOWNLOAD EBOOKThis book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Author: Rob Harrison
Publisher: Routledge
Published: 2021-10-12
Total Pages: 182
ISBN-13: 1000456595
DOWNLOAD EBOOKFrom boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest. The Handbook of Ethical Purchasing is designed to help both ordinary people and industry professionals to understand this new movement, its political background and, most importantly, how to become involved more effectively By looking in turn at sustainable supply chain management by companies, green public procurement by governments, and the ethical choices made by consumers, this book operates as a practical handbook for people across all industries and sectors to become involved in the important changes that need to be made. It provides the key principles, language, and techniques that companies, campaigners, certification schemes, and regulators are beginning to use to address the moral, practical, and political problems that commonly occur in this transition to more ethical economies. Written by a leading authority on ethical consumption, Rob Harrison, the book provides the reader with the tools to operate with confidence and effectiveness in an easy-to-access format. It also provides a useful structure to understand this new subject area for students of marketing, supply chain management, and business studies generally.
Author: Annmarie Hanlon
Publisher: SAGE
Published: 2022-06-16
Total Pages: 425
ISBN-13: 1529788439
DOWNLOAD EBOOKSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
