Read and Download eBook Full
Author: Teresa Swartz
Publisher: SAGE
Published: 2000
Total Pages: 538
ISBN-13: 9780761916123
DOWNLOAD EBOOKThis is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author: Roland T. Rust
Publisher: Edward Elgar Publishing
Published: 2014-02-28
Total Pages: 629
ISBN-13: 0857938851
DOWNLOAD EBOOKThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author: John R. Bryson
Publisher: Edward Elgar Publishing
Published: 2015-04-30
Total Pages: 465
ISBN-13: 1781000417
DOWNLOAD EBOOKService business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author: Irving Burstiner
Publisher: Touchstone
Published: 1994-01
Total Pages: 356
ISBN-13: 9780671881085
DOWNLOAD EBOOKWith more than 65,000 copies sold, this classic guide to starting and running a small business is the essential resource for every small business owner and remains the most complete introduction to business administration available. Includes diagrams, tables, tax forms, and index.
Author: Jeff Toister
Publisher:
Published: 2017-03-23
Total Pages: 188
ISBN-13: 9780692842003
DOWNLOAD EBOOKImagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile. In short, imagine a workplace culture where employees were absolutely obsessed with customer service. The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately. Learn the one thing that forms the foundation of every great culture. Discover what customer-focused companies do differently to engage their employees. And explore ways to strategically align every facet of your organization with outstanding service. Creating and sustaining a customer-focused culture is a never-ending journey that takes hard work, dedication, and commitment. The Service Culture Handbook is an indispensable resource to help you and your employees stay headed in the right direction. Praise for The Service Culture Handbook: "The Service Culture Handbook provides the poignant inspiration and practical instruction for the difficult work of transforming a service culture into one that is distinctive, successful, and permanent." -Chip R. Bell, author of Kaleidoscope: Delivering Innovative Service That Sparkles "Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works." -Brad Cleveland, founding partner and former CEO, International Customer Management Institute
Author: Lilien, Gary L.
Publisher: Edward Elgar Publishing
Published: 2022-07-15
Total Pages: 713
ISBN-13: 1800376871
DOWNLOAD EBOOKThis path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
Published: 2013-02-01
Total Pages: 295
ISBN-13: 1118656407
DOWNLOAD EBOOKBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Author: Debra Paul
Publisher: BCS, The Chartered Institute for IT
Published: 2019-08-31
Total Pages: 320
ISBN-13: 9781780174686
DOWNLOAD EBOOKBusiness analysis (BA) is an important business operation, and with some coordinated effort, it can become an efficient and valuable business service. This book takes you through the creation and management of a BA service, from setting strategy to recruiting business analysts, to continuous improvement, through to useful supporting tools and technology. Top tips, case studies and worked examples are included throughout. This book perfectly compliments the bestselling BCS books 'Business Analysis' and 'Business Analysis Techniques.'
Author: Angappa Gunasekaran
Publisher: World Scientific
Published: 2010
Total Pages: 961
ISBN-13: 9812836055
DOWNLOAD EBOOK--Book Jacket.
Author: Hal P. Kirkwood
Publisher: Bloomsbury Publishing USA
Published: 2020-08-24
Total Pages: 421
ISBN-13: 144085131X
DOWNLOAD EBOOKThis new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.
