Handbook of Research on Narrative Interactions
Handbook of Research on Narrative Interactions

Author: Yilmaz, Recep

Publisher: IGI Global

Published: 2021-01-29

Total Pages: 401

ISBN-13: 179984904X

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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

The Handbook of Narrative Analysis
The Handbook of Narrative Analysis

Author: Anna De Fina

Publisher: John Wiley & Sons

Published: 2019-02-12

Total Pages: 483

ISBN-13: 1119052149

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Featuring contributions from leading scholars in the field, The Handbook of Narrative Analysis is the first comprehensive collection of sociolinguistic scholarship on narrative analysis to be published. Organized thematically to provide an accessible guide for how to engage with narrative without prescribing a rigid analytic framework Represents established modes of narrative analysis juxtaposed with innovative new methods for conducting narrative research Includes coverage of the latest advances in narrative analysis, from work on social media to small stories research Introduces and exemplifies a practice-based approach to narrative analysis that separates narrative from text so as to broaden the field beyond the printed page

Handbook of Research on Narrative Advertising
Handbook of Research on Narrative Advertising

Author: Yilmaz, Recep

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 436

ISBN-13: 1522597913

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Narrative Interaction
Narrative Interaction

Author: Uta M. Quasthoff

Publisher: John Benjamins Publishing

Published: 2005-01-01

Total Pages: 320

ISBN-13: 9789027226457

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Telling stories in conversations is intricately interwoven with the interactive and local functions of story telling. Telling stories demands a certain kind of context and in itself establishes a particular interactive reality. Thus, narration is a specific kind of verbal interaction, governed by contextualizing devices, genre-specific cooperative regularities and corresponding verbal features. It plays an important role in institutional as well as in private modes of communication. The volume focuses on narration as a contextualized and contextualizing activity, which allocates specific structural tasks to the participants in the narrative process (narrator, co-narrator, listener). Thus, the research questions are oriented towards story telling under a functional and interactive perspective. The contributions analyze recordings of authentic narrations in different functions using different kinds of qualitative reconstructive methods. The data come from everyday as well as institutional settings and the languages covered are English, German, Greek, Hungarian, and Italian.

Handbook of Research on Transmedia Storytelling and Narrative Strategies
Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author: Y?lmaz, Recep

Publisher: IGI Global

Published: 2018-07-06

Total Pages: 633

ISBN-13: 1522553584

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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Faith-Based Influences on Legislative Decision Making: Emerging Research and Opportunities
Faith-Based Influences on Legislative Decision Making: Emerging Research and Opportunities

Author: Drenner, Karla L.

Publisher: IGI Global

Published: 2021-11-19

Total Pages: 353

ISBN-13: 1799868095

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In recent years, state legislatures in the United States have been transformed based on the social identities of their membership. At its most fundamental level, the debate over LGBTQ rights always has been a debate over the right of LGBTQ people to exist. While the role faith plays in legislative decision making is rooted within government functions, careful examination and change must be conducted to protect the humanity of those at risk through these influences. Faith-Based Influences on Legislative Decision Making: Emerging Research and Opportunities explores the balance between religious freedoms of legislators and the human rights of members of the LGBTQ community. Examining the politics and institutional forces brought to bear on LGBTQ claims for visibility, recognition, and dignity, this book is organized into three sections, each of which uses a distinct institutional lens—historical, legal, and religious. The author attempts to demonstrate that while the clash of cultures between these groups is real, it is not simple. The faith worldviews of each share common structural features but often reach extremely different conclusions. Covering topics such as marriage equality, religious liberty, and court cases, this book is an essential resource for students and educators in political science, policymakers, legislators, historians, sociologists, researchers, universities, administrations, community leaders, and academicians.

Global Perspectives on the Strategic Role of Marketing Information Systems
Global Perspectives on the Strategic Role of Marketing Information Systems

Author: Medina-Quintero, Jose Melchor

Publisher: IGI Global

Published: 2023-05-08

Total Pages: 404

ISBN-13: 1668465930

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A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Varieties of Narrative Analysis
Varieties of Narrative Analysis

Author: James A. Holstein

Publisher: SAGE

Published: 2012

Total Pages: 329

ISBN-13: 1412987555

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Offers practical illustrations from different disciplines and perspectives, showing how researchers from various backgrounds deal with narrative data.

Analyzing Narrative
Analyzing Narrative

Author: Anna De Fina

Publisher: Cambridge University Press

Published: 2011-11-24

Total Pages: 241

ISBN-13: 1139502581

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The socially minded linguistic study of storytelling in everyday life has been rapidly expanding. This book provides a critical engagement with this dynamic field of narrative studies, addressing long-standing questions such as definitions of narrative and views of narrative structure but also more recent preoccupations such as narrative discourse and identities, narrative language, power and ideologies. It also offers an overview of a wide range of methodologies, analytical modes and perspectives on narrative from conversation analysis to critical discourse analysis, to linguistic anthropology and ethnography of communication. The discussion engages with studies of narrative in multiple situational and cultural settings, from informal-intimate to institutional. It also demonstrates how recent trends in narrative analysis, such as small stories research, positioning analysis and sociocultural orientations, have contributed to a new paradigm that approaches narratives not simply as texts, but rather as complex communicative practices intimately linked with the production of social life.

Handbook of Communication and Social Interaction Skills
Handbook of Communication and Social Interaction Skills

Author: John O. Greene

Publisher: Psychology Press

Published: 2003

Total Pages: 1052

ISBN-13: 0805834176

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A comprehensive handbook covering social interaction skills & skill acquisition, in the context of personal, professional, and public stages. For scholars & students in interpersonal, group, family & health communication.