Handbook of Research on Decision-Making Techniques in Financial Marketing

Handbook of Research on Decision-Making Techniques in Financial Marketing

Author: Dinçer, Hasan

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 646

ISBN-13: 1799825604

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Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.


Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics

Author: Aytekin, Güner Koç

Publisher: IGI Global

Published: 2021-01-29

Total Pages: 490

ISBN-13: 179985888X

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In this era of globalization, entrepreneurship and its implications on international trade and supply chain management are becoming more critical. In today’s change-oriented and complex business environment, both entrepreneurs and managers need to keep up with the latest developments around them. With the help of globalization, it is getting more attractive for entrepreneurs to generate innovative ideas to run business both nationally and internationally. Competitive advantages and the key for sustainable growth for globally founded institutions lies behind effective supply chain management originating from a single idea about establishing a company and the process to the end goal of reaching consumers. This focus on entrepreneurship, business, and supply chain comes at a time when rapid technological advances are continually being made. The Handbook of Research on Recent Perspectives on Management, International Trade, and Logistics reveals the latest data based on research on the issues of entrepreneurship, innovation, contemporary management techniques, and global supply chain management. Chapters include topics such as the effective management of the supply chain, supply chain modeling, e-business solutions, digitalizing the supply chain process, e-business applications, and more. This book is ideal for managers, executives, supply chain specialists, entrepreneurs, business professionals, researchers, academicians, and students interested in the latest findings in international trade, management, logistics, and business.


Handbook of Research on Economic and Political Implications of Green Trading and Energy Use

Handbook of Research on Economic and Political Implications of Green Trading and Energy Use

Author: Das, Ramesh Chandra

Publisher: IGI Global

Published: 2019-06-14

Total Pages: 450

ISBN-13: 1522585494

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Industrial houses have, in recent years, begun to favor green products and financial institutions are funneling investible funds to environmentally friendly industries as a priority. Implementation of green policy to support these changes requires economic as well as political support from various influential countries. Success of green policies will inevitably benefit biodiversity and global environmental health. The Handbook of Research on Economic and Political Implications of Green Trading and Energy Use is a scholarly research publication that presents global perspectives on the impact of green financing and accounting on the health of the environment while highlighting issues related to carbon trading, carbon credit, energy use, and energy efficiency and their impact on economic outputs. This reference features a range of topics including environmental policies and sustainable development and is essential for academicians, environmental scientists, policymakers, political scientists, students, and researchers.


Handbook of Research on Creating Sustainable Value in the Global Economy

Handbook of Research on Creating Sustainable Value in the Global Economy

Author: Akkucuk, Ulas

Publisher: IGI Global

Published: 2019-11-15

Total Pages: 562

ISBN-13: 1799811980

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During the first decade of the 21st century, the world has witnessed a plethora of corporate scandals, global economic crises, and rising environmental concerns. As a result of these developments, pressure has been mounting on businesses to pay more attention to the environmental and resource consequences of the products they produce and services they deliver. The Handbook of Research on Creating Sustainable Value in the Global Economy contains a collection of pioneering research on the integration of issues of sustainability within the traditional areas of management. While highlighting topics including green marketing, circular economy, and sustainable business, this book is ideally designed for managers, executives, environmentalists, economists, business professionals, researchers, academicians, and students in disciplines including marketing, economics, finance, operations management, communication science, and information technology.


Multidimensional Perspectives and Global Analysis of Universal Health Coverage

Multidimensional Perspectives and Global Analysis of Universal Health Coverage

Author: Demir Uslu, Yeter

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 499

ISBN-13: 179982330X

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Many countries are seeking to reach an effective universal health coverage system to increase the quality of life of their citizens. By implementing universal health coverage, countries can support all citizens, including those who do not have the financial power to pay for healthcare services, in receiving the necessary medical treatment to enable them to live healthier lives. Multidimensional Perspectives and Global Analysis of Universal Health Coverage is an essential reference source that defines the significance of universal health coverage and studies multiple concepts related to universal health coverage that can support qualified recommendations for governments seeking to improve their healthcare situation. Featuring research on topics such as financial risk, organizational performance, and patient safety, this book is ideally designed for policymakers, hospital executives, government officials, lawmakers, politicians, academicians, students, and researchers.


Research Anthology on Personal Finance and Improving Financial Literacy

Research Anthology on Personal Finance and Improving Financial Literacy

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2020-12-05

Total Pages: 600

ISBN-13: 1799881016

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Developing personal financial skills and improving financial literacy are fundamental aspects for managing money and propelling a bright financial future. Considering life events and risks that unexpectantly present themselves, especially in the light of recent global events, there is often an uncertainty associated with financial standings in unsettled times. It is important to have personal finance management to prepare for times of crisis, and personal finance is something to be thought about in everyday life. The incorporation of financial literacy for individuals is essential for a decision-making process that could affect their financial future. Having a keen understanding of beneficial and detrimental financial decisions, a plan for personal finances, and personalized goals are baselines for money management that will create stability and prosperity. In a world that is rapidly digitalized, there are new tools and technologies that have entered the sphere of finance as well that should be integrated into the conversation. The latest methods and models for improving financial literacy along with critical information on budgeting, saving, and managing spending are essential topics in today’s world. The Research Anthology on Personal Finance and Improving Financial Literacy provides readers with the latest research and developments in how to improve, understand, and utilize personal finance methodologies or services and obtain critical financial literacy. The chapters within this essential reference work will cover personal finance technologies, banking, investing, budgeting, saving, and the best practices and techniques for optimal money management. This book is ideally designed for business managers, financial consultants, entrepreneurs, auditors, economists, accountants, academicians, researchers, and students seeking current research on modern advancements and recent findings in personal finance.


Research Anthology on Macroeconomics and the Achievement of Global Stability

Research Anthology on Macroeconomics and the Achievement of Global Stability

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2022-08-05

Total Pages: 1953

ISBN-13: 1668474611

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The COVID-19 pandemic has shocked economies around the world and created an era of global instability. As the pandemic comes to a close, it is essential to examine global economies in order to achieve and maintain global stability. By maintaining global stability, the world may be prepared for future economic shocks. The Research Anthology on Macroeconomics and the Achievement of Global Stability discusses the emerging opportunities, challenges, and strategies within the field of macroeconomics. It features advancements in the field that encourage global economic stability. Covering topics such as Islamic banking, international trade, and Econophysics, this major reference work is an ideal resource for economists, government leaders and officials, business leaders and executives, finance professionals, students and educators of higher education, librarians, researchers, and academicians.


Strategic Priorities in Competitive Environments

Strategic Priorities in Competitive Environments

Author: Hasan Dincer

Publisher: Springer Nature

Published: 2020-06-15

Total Pages: 353

ISBN-13: 3030450236

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This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption.


Data Science and Multiple Criteria Decision Making Approaches in Finance

Data Science and Multiple Criteria Decision Making Approaches in Finance

Author: Gökhan Silahtaroğlu

Publisher: Springer Nature

Published: 2021-05-29

Total Pages: 183

ISBN-13: 3030741761

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This book considers and assesses essential financial issues by utilizing data science and fuzzy multiple criteria decision making (MCDM) methods. It introduces readers to a range of data science methods, and demonstrates their application in the fields of business, health, economics, finance and engineering. In addition, it provides suggestions based on the assessment results on each topic, which can help to enhance the efficiency of the financial system and the sustainability of economic development. Given its scope, the book will help readers broaden their perspective on the assessment and evaluation of financial issues using data science and MCDM approaches.