Handbook of Research Methods in Consumer Psychology
Handbook of Research Methods in Consumer Psychology

Author: Frank R. Kardes

Publisher: Routledge

Published: 2019-04-15

Total Pages: 528

ISBN-13: 1351137700

DOWNLOAD EBOOK

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Quantitative Research Methods in Consumer Psychology
Quantitative Research Methods in Consumer Psychology

Author: Paul Hackett

Publisher: Taylor & Francis

Published: 2018-12-07

Total Pages: 418

ISBN-13: 1317280415

DOWNLOAD EBOOK

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Handbook of Research Methods in Industrial and Organizational Psychology
Handbook of Research Methods in Industrial and Organizational Psychology

Author: Steven G. Rogelberg

Publisher: John Wiley & Sons

Published: 2008-04-15

Total Pages: 537

ISBN-13: 0470756578

DOWNLOAD EBOOK

Handbook of Research Methods in Industrial and Organizational Psychology is a comprehensive and contemporary treatment of research philosophies, approaches, tools, and techniques indigenous to industrial and organizational psychology. Only available research handbook for Industrial & Organizational Psychology. Contributors are leading methodological & measurement scholars. Excellent balance of practical and theoretical insights which will be of interest to both novice and experienced organizational researchers. Great companion to the content-oriented Handbooks. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com

Handbook of Research Methods for Studying Daily Life
Handbook of Research Methods for Studying Daily Life

Author: Matthias R. Mehl

Publisher: Guilford Publications

Published: 2013-10-01

Total Pages: 705

ISBN-13: 1462513050

DOWNLOAD EBOOK

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyday environments, rather than in the laboratory. The volume thoroughly describes experience sampling methods, diary methods, physiological measures, and other self-report and non-self-report tools that allow for repeated, real-time measurement in natural settings. Practical guidance is provided to help the reader design a high-quality study, select and implement appropriate methods, and analyze the resulting data using cutting-edge statistical techniques. Applications across a wide range of psychological subfields and research areas are discussed in detail.

Handbook of Consumer Psychology
Handbook of Consumer Psychology

Author: Curtis P. Haugtvedt

Publisher: Psychology Press

Published: 2018-12-07

Total Pages: 1784

ISBN-13: 1136676201

DOWNLOAD EBOOK

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Handbook of Research Methods in Social and Personality Psychology
Handbook of Research Methods in Social and Personality Psychology

Author: Harry T. Reis

Publisher: Cambridge University Press

Published: 2014-02-24

Total Pages: 763

ISBN-13: 1107011779

DOWNLOAD EBOOK

This indispensible sourcebook covers conceptual and practical issues in research design in the field of social and personality psychology. Key experts address specific methods and areas of research, contributing to a comprehensive overview of contemporary practice. This updated and expanded second edition offers current commentary on social and personality psychology, reflecting the rapid development of this dynamic area of research over the past decade. With the help of this up-to-date text, both seasoned and beginning social psychologists will be able to explore the various tools and methods available to them in their research as they craft experiments and imagine new methodological possibilities.

Handbook of Research Methods in Clinical Psychology
Handbook of Research Methods in Clinical Psychology

Author: Michael C. Roberts

Publisher: John Wiley & Sons

Published: 2008-04-15

Total Pages: 472

ISBN-13: 047075673X

DOWNLOAD EBOOK

The Handbook of Research Methods in Clinical Psychology presents a comprehensive and contemporary treatment of research methodologies used in clinical psychology. Topics discussed include experimental and quasi-experimental designs, statistical analysis, validity, ethics, cultural diversity, and the scientific process of publishing. Written by leading researchers, the chapters focus on specific applications of research into psychopathology, assessment and diagnosis, therapy, and interventions for both child and adult populations. Special attention is also given to research into professional issues, prevention, and promotion. Research vignettes describe exemplary projects illustrating the essential elements of the research topics. In addition, the editors outline a research agenda for clinical psychologists that demonstrates the exciting future for the field. This handbook coherently illustrates the range of research methodologies used in clinical psychology and is a vital resource for both students and scholars who wish to expand their knowledge. Covers basic methodologies as well as specific applications of research designs. Includes research vignettes that describe exemplary studies and illustrate the essential elements of the research topics. Contains chapters written by active researchers in the field. Outlines a research agenda for clinical psychologists that demonstrates the exciting future for the field. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com

APA Handbook of Consumer Psychology
APA Handbook of Consumer Psychology

Author: Lynn R. Kahle

Publisher: American Psychological Association (APA)

Published: 2021-12-07

Total Pages: 716

ISBN-13: 9781433836428

DOWNLOAD EBOOK

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

Handbook of Qualitative Research Methods for Psychology and the Social Sciences
Handbook of Qualitative Research Methods for Psychology and the Social Sciences

Author: John Richardson

Publisher: Wiley-Blackwell

Published: 1996-04-11

Total Pages: 236

ISBN-13: 9781854332042

DOWNLOAD EBOOK

This book explains the principal qualitative methods and applies them to psychological problems. It is designed for use in psychology and also other branches of social science. The books main aim is to increase people's confidence to use qualitative methods in their own research.

Consumer Psychology
Consumer Psychology

Author: Hazel Huang

Publisher: SAGE

Published: 2023-03-07

Total Pages: 466

ISBN-13: 1529787483

DOWNLOAD EBOOK

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.