Read and Download eBook Full
Author: William Lazer
Publisher: Lexington Books
Published: 1994
Total Pages: 342
ISBN-13: 9780029181751
DOWNLOAD EBOOKA reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Author: William Lazer
Publisher: Free Press
Published: 1987
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert Marich
Publisher: Taylor & Francis
Published: 2005
Total Pages: 314
ISBN-13: 0240806875
DOWNLOAD EBOOKThe author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Published: 1998
Total Pages: 212
ISBN-13: 9780309062688
DOWNLOAD EBOOKProvides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Rajiv Grover
Publisher: SAGE
Published: 2006-06-23
Total Pages: 721
ISBN-13: 141290997X
DOWNLOAD EBOOKThe Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author: Gerard J Tellis
Publisher: SAGE
Published: 2007-10-24
Total Pages: 513
ISBN-13: 1446265900
DOWNLOAD EBOOK′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author: William O. Bearden
Publisher: SAGE
Published: 1999-11-12
Total Pages: 568
ISBN-13: 9780761910008
DOWNLOAD EBOOKA total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author: James U. McNeal
Publisher:
Published: 1992
Total Pages: 0
ISBN-13: 9780669276275
DOWNLOAD EBOOKAn indispensable guide for companies marketing to four-to twelve-year-olds.
Author: Art Weinstein
Publisher: Psychology Press
Published: 2004
Total Pages: 268
ISBN-13: 9780789021571
DOWNLOAD EBOOKThis is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Author: David Allison
Publisher: Lioncrest Publishing
Published: 2018-08-09
Total Pages: 226
ISBN-13: 9781544500874
DOWNLOAD EBOOKNever before has mankind changed so much so fast-but we still rely on outdated demographic stereotypes to understand groups of people and target audiences. Now there's a better way to discover what matters to the people you are trying to motivate: a brand-new big-data tool that will change audience profiling for everything-forever. In We Are All the Same Age Now, David Allison, creator of Valuegraphics, explains how you can increase efficiency, create strategies that are eight times more effective, decrease internal politics around decisions, and be better equipped for disruption. He explains what Valuegraphics can do and offers the data samples and tools you need to get started using Valuegraphics immediately. He also shares how to make powerful values-based decisions throughout your organization and how to take your insights further. It's time to change the way you see the world-and motivate more people more often-by embracing the power of Valuegraphics.
