Handbook of Contemporary Scientific Marketing Management
Author: S. K. Baral
Publisher: Insta Publishing
Published:
Total Pages: 373
ISBN-13: 9395037660
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Handbook of Research Methods for Marketing Management
Author: Nunkoo, Robin
Publisher: Edward Elgar Publishing
Published: 2021-10-22
Total Pages: 392
ISBN-13: 1788976959
DOWNLOAD EBOOKTaking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Handbook of Research on Knowledge Management for Contemporary Business Environments
Author: Malheiro, Armando
Publisher: IGI Global
Published: 2018-05-25
Total Pages: 438
ISBN-13: 1522537260
DOWNLOAD EBOOKInformation is considered essential in every business model, which is why staying abreast of the latest resources can help combat many challenges and aid businesses in creating a synthesis between people and information, keeping up with evolving technologies, and keeping data accurate and secure. The Handbook of Research on Knowledge Management for Contemporary Business Environments is a critical scholarly publication that examines the management of knowledge resources in modern business contexts. Including a wide range of topics such as information systems, sustainable competitive advantage, and knowledge sharing, this publication is a vital reference source for managers, academicians, researchers, and students seeking current research on strategies that are able to manage the information in more than one context for present and future generations.
Handbook of Research on Contemporary Theoretical Models in Information Systems
Author: Dwivedi, Yogesh K.
Publisher: IGI Global
Published: 2009-05-31
Total Pages: 700
ISBN-13: 1605666602
DOWNLOAD EBOOK"This book provides a comprehensive understanding and coverage of the various theories, models and related research approaches used within IS research"--Provided by publisher.
The SAGE Handbook of Contemporary Cross-Cultural Management
Author: Betina Szkudlarek
Publisher: SAGE
Published: 2020-05-25
Total Pages: 1056
ISBN-13: 1529729602
DOWNLOAD EBOOKThis Handbook presents a comprehensive and contemporary compendium of the field of cross-cultural management (CCM). In recognition of current trends regarding migration, political ethnocentrisms and increasing nationalism, the chapters in this volume not only cover the traditional domains of CCM such as expatriation, global (virtual) teamwork and leadership, but also examine emerging topics such as bi/multi-culturalism, migration, religion and more, all considered from a global perspective. The result is a Handbook that acknowledges and builds on a variety of research traditions (from mainstream to critical), updates existing knowledge in relation to current challenges, and sets the direction for future research and developments, making this an invaluable resource for researchers in the field, and across related areas of international business, management, and intercultural relations. Part 1: Multiple Research Paradigms for the Study of Culture Part 2: Research Methods in Cross-Cultural Management Part 3: Cross-Cultural Management and Intersecting Fields of Study Part 4: Individuals and Teams in Cross-Cultural Management Part 5: Global mobility and Cross-Cultural Management Part 6: Developing Intercultural Competence
Handbook of Research on Integrating Social Media into Strategic Marketing
Author: Hajli, Nick
Publisher: IGI Global
Published: 2015-04-30
Total Pages: 462
ISBN-13: 1466683546
DOWNLOAD EBOOKTo survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Handbook of Services Marketing and Management
Author: Teresa Swartz
Publisher: SAGE
Published: 2000
Total Pages: 538
ISBN-13: 9780761916123
DOWNLOAD EBOOKThis is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Handbook of Research on Decision-Making Techniques in Financial Marketing
Author: Dinçer, Hasan
Publisher: IGI Global
Published: 2019-12-27
Total Pages: 646
ISBN-13: 1799825604
DOWNLOAD EBOOKConsumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Handbook of Hospitality Marketing Management
Author: Haemoon Oh
Publisher: Elsevier
Published: 2008
Total Pages: 575
ISBN-13: 0080450806
DOWNLOAD EBOOKHandbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.
The Handbook of Marketing Research
Author: Rajiv Grover
Publisher: SAGE Publications
Published: 2006-06-23
Total Pages: 721
ISBN-13: 1452261539
DOWNLOAD EBOOKThe Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
