Read and Download eBook Full
Author: Peter Lyons
Publisher:
Published: 2019
Total Pages: 0
ISBN-13: 9780854902668
DOWNLOAD EBOOK'Advocacy: A Practical Guide' is for those who wish to learn essential advocacy skills as well as those seeking to make their advocacy more effective. This accessible book is intended to give you essential knowledge, tips, confidence and support.
Author: Marcia Avner
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781618580078
DOWNLOAD EBOOK"Nonprofit lobbying is exciting, rewarding, honorable work. Lobbying is a proven way to advance issues, support good ideas, respond to crises, avert disasters, and ensure that an organization's work is adequately supported. Through lobbying, specific laws and regulations that will further an organization's mission can be identified and pressed for adoption. Public policies can be shaped and sustained to reflect an organization's values and priorities. The Nonprofit Board Member's Guide to Lobbying and Advocacy shows board members how to use their power and privilege to move their organization's work forward."--Provided by publisher.
Author: Annmarie Hanlon
Publisher: SAGE
Published: 2022-06-16
Total Pages: 425
ISBN-13: 1529788439
DOWNLOAD EBOOKSocial media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Author: Clarke Caywood
Publisher: McGraw Hill Professional
Published: 1997-05
Total Pages: 612
ISBN-13: 9780786311316
DOWNLOAD EBOOKAs the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: Bradford Fitch
Publisher: The Capitol Net Inc
Published: 2010
Total Pages: 129
ISBN-13: 1587332329
DOWNLOAD EBOOKOne part research studies, one part interviews and focus groups, and one part experience, this text provides practical guidance on preparing for and meeting with elected officials and staff, writing effective letters and e-mails to elected officials, and strategies for influencing legislators face to face.
Author: Paul Baines
Publisher: SAGE
Published: 2019-11-25
Total Pages: 931
ISBN-13: 1526486237
DOWNLOAD EBOOKThe SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context
Author: Dorothy G. Singer
Publisher: SAGE
Published: 2012
Total Pages: 825
ISBN-13: 1412982421
DOWNLOAD EBOOK'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.
Author: Thema Bryant
Publisher: New Harbinger Publications
Published: 2022-04-01
Total Pages: 222
ISBN-13: 1684039126
DOWNLOAD EBOOKAn antiracist society starts with you. Gain the psychological skills you need to adopt an antiracist mindset and make meaningful and equitable changes in your community—and in the world. Racism has reached epidemic levels in our country, and every single day we see acts of racial injustice. From police brutality and the prison industrial complex, to crumbling infrastructure and toxic drinking water in predominantly Black neighborhoods—many people have finally opened their eyes to the harsh realities of inequality and systemic racism in America. But awareness isn’t enough. We need to take action to create real change. Written by two psychologists and experts in race, identity, equity, and inclusion, The Antiracism Handbook will empower you to make your own personal contribution to creating an antiracist society. You’ll find practical, evidence-based tools grounded in psychology to help you recognize and resist racial stereotypes in day-to-day interactions; and strategies to help you communicate with family, loved ones, and children about race and racism. You’ll also learn skills to help you navigate race in professional workspaces, and advocate for antiracist politics, policies, and practices in your community, civic, and spiritual life. By shifting your thought patterns and behaviors to cultivate an antiracist mindset, you can actively change your community—and the world—beginning with yourself. This handbook will help you get started now.
Author: Mary C. Vance, M.D.
Publisher: American Psychiatric Pub
Published: 2020-03-31
Total Pages: 460
ISBN-13: 1615372334
DOWNLOAD EBOOK"A Psychiatrist's Guide to Advocacy explores the diverse conditions that may demand an in-tervention or affirmative response from mental health practitioners charged with advocating for patients and the profession. The editors and authors argue for a greater culture of advo-cacy among psychiatrists to effect broad and lasting changes, emphasizing that advocacy takes many forms (e.g., organizational, patient-level, legislative, media, education). The au-thors identify systemic problems in mental health care, describe the essential factors needed for effective advocacy, and delineate the advocacy needs of diverse patient populations (e.g., children and families, older adults, LGBTQ patients, veterans)"--
Author: Robert Y. Shapiro
Publisher: OUP Oxford
Published: 2013-05-23
Total Pages: 804
ISBN-13: 0199673020
DOWNLOAD EBOOKWith engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
